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Engage at Scale, in a Human Way, With These 15 Multi-Channel Workflows

Preeti K
17 Mins Read
multi channel workflows for human engagement at scale

Feeling overwhelmed trying to connect with potential clients? You're not alone. But don't fret, we're here to help level up your connection game.

Today, we're going to discuss how you can widen your reach while still keeping that personal touch through 15 different multi-channel workflows. Trust us, these are not your average strategies.

These workflows are designed to help you build efficient, effective connections with potential leads. You'll not only save time by focusing on the right prospects, but also increase your chances of success.

So, if you're eager to boost your connection strategies and get ahead, stick with us as we delve into these transformative workflows.

Let's get started, shall we?

Key Takeaways

Feeling swamped as you try to reach out to potential clients? You're not alone in this. The good news is, we're here to help you step up your networking game.

In this piece, we'll chat about how you can broaden your horizons, yet still maintain that warm, personal touch with 15 unique multi-channel workflows. Trust us, these aren't your everyday strategies.

These workflows are tailored to help you establish productive and effective relationships with potential leads. By focusing on the right prospects, you'll not only save time, but also improve your odds of success.

So, are you excited to revamp your networking strategies and take the lead? Stick with us as we unpack these game-changing workflows.

Ready to get going? Let's jump right in!

Workflow for LinkedIn Acceptance

Are you looking to make the most of your LinkedIn connections? Well, getting to know your prospects is step one. This is where lemlist comes in handy – it automates the process and ensures you don't annoy potential leads by reaching out too much.

Lemlist's multi-channel sequences allow you to engage with your leads on a personal level and in an efficient manner. It's all about timing, you see. If you maintain contact while you're still fresh in a prospect's mind, your chances of being accepted increase.

Now, here's a pro-tip: Always try to connect with leads on LinkedIn if their URLs are available. If not, then go for the good old email. But, don't worry about deciding which channel to use – lemlist can do that for you.

By using lemlist, you can keep the conversation flowing without any hiccups. This helps to build a stronger connection with your leads.

Prioritizing Channels

Looking to boost your LinkedIn connections? Let's chat about the importance of channel prioritizing for enhancing your outreach efforts.

When you're juggling multiple channels, it's vital to know which ones to focus on for the best engagement. You want to reach out to people in a way that feels human, even at a large scale.

Think about it this way. If you have access to a lead's LinkedIn URL, that's your first port of call. If not, you're going to want to use their email. It's all about maximizing efficiency and effectiveness in your outreach. And the great news? Lemlist can do the heavy lifting – sorting out the channels for you. This means you can say goodbye to the time-consuming task of manually selecting channels.

Following this workflow ensures you're reaching out on the most active channels. That way, you keep the conversation going and maintain a smooth, natural flow. By setting up this condition with lemlist, you can engage leads across various channels, which increases your chances of getting those all-important replies.

LinkedIn Acceptance and Follow-up

When someone says yes to your LinkedIn invitation, it's your cue to step it up a notch. Don't let more than four days pass before you send out a follow-up message. It's a vital part of the process of keeping up with your potential contacts.

Here's what you need to keep in mind while doing so:

  • It's all about keeping the chat going: After someone accepts your LinkedIn invitation, grab the chance to keep the dialogue rolling and keep up the energy.
  • Engage on platforms they're active on: Use other communication mediums like email to connect with contacts who've accepted your LinkedIn invitation.
  • Don't go overboard with unresponsive contacts: Be careful not to bother contacts with too many follow-up messages if they don't seem interested.
  • Use lemlist to make things easier: lemlist comes in handy to automate and simplify the follow-up process, making it both efficient and effective.

Calling Leads on Email Open

Interested in boosting your email engagement and tailoring your call outreach? Try giving your leads a ring right when they open your email.

This strategy could seriously change the game. It's all about timing – reach out to potential customers when they're actively thinking about your proposal. You'll likely have a better chance of connecting successfully.

Plus, holding off that initial call until after your email has been read means your leads might be more open to hearing from you. And guess what? You can set all this up with lemlist to automate the whole thing – and you can even test how well it works.

Increase Email Engagement

Want to connect with your leads in a more personal way? Try reaching out to them with a phone call when they open your email. This approach not only piques their interest but also strengthens their bond with your offer. You can think of it as a two-way communication street, working to improve the way you interact with your leads.

Here's how you can do it:

  • Use lemlist, a handy tool that automates the process of calling leads who've shown interest in your emails.
  • Hold off on making cold calls until after the email has been opened. This way, you increase your chances of having a meaningful conversation.
  • Make your approach more personal. How? By reaching out when your leads are actively engaging with your email content.
  • Lastly, don't forget to test this workflow in lemlist. It's a good way to finetune your strategy and boost engagement.

Personalize Call Outreach

Are you all set to kick your outreach up a notch? Consider personalizing your call outreach by touching base with leads who've taken a peek at your email. This not only increases your chances of forging a significant connection but also adds a dash of human touch to your communication at scale.

Here's the thing: when you reach out to leads who've opened your email, you're catching them at a moment when they're actively interacting with your content. And that can make a world of difference to how they perceive your brand and offer.

A key part of any successful multi-channel workflow is keeping the communication going while leads mull over your offer. This is where a tool like lemlist comes into play. Using lemlist, you can set up a workflow that automates your call outreach based on email opens.

Think about it. This not only fine-tunes your outreach strategy but also increases the odds of a positive response. Why not give this workflow in lemlist a whirl and see how it can help you boost your personalized call outreach and engagement with leads? It's all about making the most of every opportunity to connect in a meaningful way. And this approach could be just what you need to do that.

Sending LinkedIn Message on Email Open

Hey there,

Have you ever thought about how to get more engagement, better communication, and more replies in your outreach activities? One effective method to consider is sending a LinkedIn message when your email is opened.

Why is this beneficial, you ask? Well, by connecting with potential leads on multiple platforms and keeping the conversation flowing, you'll find your chances of getting a response increase significantly.

But how do we make this happen? That's where lemlist comes into play. With lemlist, you can easily set up and track this strategy. Plus, lemlist's testing features help you refine your approach based on how well it's working in real-time.

Boosting Engagement Rates

Want to get more people interacting with your content? Here's a cool trick for you: why not mix LinkedIn messages into your email marketing campaigns? It's like having a conversation on two different platforms at the same time, which makes your communication feel more natural and fluid. This can give your engagement rates a good nudge in the right direction.

Think about it: your leads open your email and find a LinkedIn message from you. The novelty of this approach can really grab their attention and make them more likely to respond. So, it's a bit like having a double shot at engaging them.

And the best part? You can keep the conversation flowing seamlessly across both channels. This creates a personal and engaging experience that your leads will appreciate. It's less like a campaign and more like an ongoing dialogue.

But, does it work? Well, that's where lemlist comes into play. This handy tool lets you roll out this approach and see what impact it has on your engagement rates. You can tweak and adjust your strategy based on what works best.

Give it a go and see how this multi-channel strategy can push your engagement rates up a notch! Remember, every interaction counts, so make them fun, make them personal, and make them count.

Enhancing Communication Flow

If you're looking to make your communication more effective, why not give this tried-and-true method a shot?

Picture this – you send an email and then follow it up with a LinkedIn message once you see that the email's been read. It's like having a chat at a coffee shop but on different platforms. The idea is to keep the conversation going, wherever your leads prefer to hang out, be it email or LinkedIn.

Don't worry, you don't have to keep track of all this manually. Lemlist can do the heavy lifting for you. It's an automation tool that can take care of this multi-platform engagement. You can set it up, test it and let it run. It's like having your very own digital assistant, helping you to build genuine connections at scale.

The best part? Your leads get a smooth, tailored experience. They'll appreciate the personal touch and it can make your communication stand out from the crowd. And when you're trying to grab attention in a busy digital world, that's a big win.

Increasing Response Rates

Are you trying to get more responses? One way to do this is by sending a LinkedIn message as soon as your email is opened. Mixing it up like this – reaching out on different platforms – can really help to increase your chances of receiving responses. It's like casting a wider net.

Automation platforms such as lemlist can make this a breeze. Here's why this strategy is so effective:

  • You're talking to potential leads on various platforms, which helps to keep the conversation flowing smoothly.
  • You're more likely to get responses by making contact on LinkedIn, where a lot of professionals spend their time.
  • It's easy to put this plan into action using tools like lemlist that are designed for multi-channel campaigns.
  • You can run a trial of this workflow on lemlist to see how well it works in terms of getting more responses.

Try it out and see the difference it can make in your response rates.

Follow-up for Unopened Emails

Hey there! We all know how vital it's to keep our potential customers engaged, right? One method that's really making a difference is the automated follow-up for unopened emails.

Imagine this: you've sent out your initial email to a bunch of leads, but some of them haven't opened it. No worries! This is where our trusty automated follow-up steps in.

Essentially, after about two months, the system sends a friendly reminder email to those who haven't engaged with the first one. It's like a gentle nudge, reminding them you're there and you have something they may be interested in.

Now, you might be wondering, 'But won't this seem robotic?' Not at all! We use an awesome outreach platform called lemlist that helps to keep our communication personal and human-like, even when it's automated.

The beauty of lemlist is that it also lets you experiment with various strategies. So, you can switch things up and see what really grabs your leads' attention. It's all about learning, refining, and improving, right?

Confirmation Email for Meeting Bookings

Looking for a foolproof way to cement those important meeting bookings? Want to make sure your potential clients are fully engaged and ready for the appointment? A well-crafted confirmation email could be your solution. It provides all the crucial details, eliminates any possible hiccups, and gives a gentle nudge to encourage participation in the call.

Meeting Confirmation Details

Getting ready for a meeting can be easier when you know what's coming up. So, when you're confirming a meeting, make sure to cover these points in your email:

  • Date, Time, and Place: Don't leave them guessing – be clear about when and where the meeting is happening. This way, they can work it into their schedule and figure out how to get there.
  • Homework: If there's anything they need to read or bring to the meeting, let them know. That way, they can show up ready to contribute.
  • How to Join: If it's an online meeting, make sure to include a link or other instructions so they can jump right in. It's all about easy access!
  • Who to Contact: If there's anything they're not sure about, they should feel free to ask. Make sure they know who to reach out to with their questions or concerns.

Remember, your aim is to make the meeting as productive as possible. So, keep things simple and straightforward. Avoid using fancy words or phrases that might confuse people. And most importantly, be yourself! A conversational tone can help put people at ease and make the information more digestible.

Happy planning!

Providing Essential Information

When it comes to setting up meetings, there's nothing quite as reassuring as getting a confirmation email, right? It's like a friendly nod from the other side saying, 'Yes, your meeting is all set!' This little gesture can go a long way in making your leads feel valued and taken care of.

Now, imagine if you could use this simple tool to not only confirm your meetings but also engage your leads at a larger scale. Sounds interesting, doesn't it? That's exactly what a meeting confirmation email can do for you.

When someone books a meeting with you, an immediate confirmation email can be sent out. This email can serve multiple purposes. It can't only confirm the meeting but also provide all the necessary details that the lead might need for the meeting. This not only keeps your leads engaged but also ensures that they're well-equipped and prepared for the meeting.

If you're using lemlist, you can even test and tweak your confirmation email workflow to see what works the best. It's like a mini experiment to find the perfect way to engage your leads.

Encouraging Call Participation

So, you've just booked a meeting with us? Great! We're excited and can't wait to chat with you. Let's make sure you're all set for the call.

Right after you book, we'll whip up a confirmation email for you. We believe in being quick on our feet, so you'll get it in no time. It's our way of saying 'We've got your booking, and we're ready for you!'

In the email, you'll find all the juicy details about the meeting. We'll tell you what we'll be discussing, where it's happening (virtual or physical), and anything else you'll need to bring along or be aware of. Our goal is to keep you in the loop, so you feel comfortable and ready for the conversation.

We're all about clarity, so we'll make sure every detail about the meeting is crystal clear. We wouldn't want any bumps on the road to our conversation, would we? No room for confusion or missteps here!

And finally, we want you to know how thrilled we're about the call. We appreciate your time and interest in us, and we're genuinely looking forward to our chat. We hope this excitement is infectious, and you'll be as eager as we're to jump into the discussion.

Crafting Emails Based on Clicks

Crafting emails based on your audience's click history can really help you fine-tune your approach. It's all about understanding their interests and engaging them at a level that resonates. Think about it – when you check out how your audience interacts with your content, you get a clear picture of what they like or don't like. This intel is gold when it comes to creating targeted and relevant email campaigns.

Imagine the possibilities – you're not just trying to grab their attention, you're also increasing the chances they'll want to interact with you more. It's like having a friendly chat rather than just talking at them.

Now, if you're wondering how to manage all this without spending all day glued to your screen, let me introduce you to lemlist. It's a multi-channel sales tool that can automate follow-ups and help you craft personalized emails based on recipient clicks. It's like having a personal assistant who knows your audience inside out.

But, don't just take my word for it. Give it a try and test out how effective this strategy can be. With lemlist, you can refine your approach and optimize your outreach, giving you a better shot at success. It's all about working smarter, not harder, right?

Reaching Out on Multiple Channels

Alright, so you've grasped the concept of tailoring emails according to user activity, fantastic! Now, let's take it up a notch with your outreach strategy – think multi-channel.

Engaging with potential leads across various platforms can really boost the likelihood of responses. Want to make the most of it? Consider using tools like Outreach.io, SalesLoft, or HubSpot Sales Hub. They offer personalized email templates and even capabilities for phone and social media outreach.

If you're looking for something more advanced with automation features, you might want to check out Amplemarket, LaGrowthMachine, or Overloop. Now, imagine automating these multi-channel workflows using something like Workflow Builder. You could engage new team members with welcoming messages and streamline processes with customized forms in Slack.

This not only allows you to engage on a large scale but also keeps the interaction human. Remember, it's all about reaching your leads in a way that feels personal and genuine.

Channel Selection Based on Clicks

Alright, let's delve into the marvels of channel optimization based on clicks, especially in the realm of multi-channel workflows. It's all about focusing on those potential customers who've shown a bit of curiosity, those who've clicked on your email links. This method gives you the chance to experiment with new tactics and connect with your leads on various platforms. Ultimately, it's about enriching your entire multi-channel plan.

And guess what? There's this tool called lemlist that can make it all happen! It helps you keep an eye on your leads' clicks, allowing you to fine-tune your strategy and get the most out of it. So, why not give it a shot? After all, it's all about making your digital marketing efforts more effective!

Click-Based Channel Optimization

Hey there, are you making the most out of your outreach efforts? Do you consider your leads' click behavior when choosing your communication channel? Let's talk about Click-Based Channel Optimization.

This strategy revolves around understanding your leads' communication preferences and reaching out to them through the channels they respond to best. This can significantly boost the effectiveness of your multichannel engagement. Let's break it down:

  • By tracking link clicks in your email sequences, you can figure out which channel each lead prefers.
  • This information allows you to tailor your communication to your leads' click behavior, meaning your outreach becomes more personal and effective.
  • Tools like lemlist can help you implement Click-Based Channel Optimization, automating the process and giving you insights into the best channels for different leads.
  • Finally, use this information to test different approaches and channels. This enables you to fine-tune your outreach campaigns and boost engagement and response rates.

Boosting Connection Through Clicks

Looking to ramp up your outreach and build stronger relationships with your leads? You might want to consider integrating the concept of 'Boosting Connection Through Clicks' into your strategy. Essentially, it's a multi-channel workflow that tailors channel selection based on your leads' interaction patterns, thereby fine-tuning your sales automation efforts.

Think of it as a way to engage with your prospects more effectively by focusing on the channels they prefer. This approach not only strengthens connections but also increases engagement.

The beauty of this workflow is how it directs your leads to the channels they're most receptive to, improving the likelihood of a significant dialogue. It's like giving your leads a personalized journey, where the channels adapt based on their clicks, providing a smooth and tailored experience.

Time-Sensitive LinkedIn Acceptance

Here's a fun twist on LinkedIn engagement! Imagine being able to connect with potential leads who've accepted your invite within a certain timeframe. It's like hitting the jackpot in the world of networking. This is exactly what Time-Sensitive LinkedIn Acceptance workflow lets you do.

Here's why it's a game changer:

  • It's like having a radar for interest: You only engage with leads who've shown they're interested by accepting your invite within a certain window. This helps you fine-tune your outreach process.
  • It gives you a second chance: If you don't get a bite at first, don't worry. You can adjust your approach and try again, increasing your chances to turn leads into customers.
  • It's like a personal assistant: This workflow stops unnecessary actions automatically. So, no more wasting time on manual stuff that can be taken care of on autopilot.
  • It's your communication toolkit: With this, you can effortlessly engage with prospects. You can use email templates, multi-channel templates, LinkedIn messages, and follow-up messages. This ensures your communication game is always on point.

The best part? You can put this workflow into action using lemlist. This lets you experiment and fine-tune your strategy right within the platform, helping you achieve the best possible results.

Let's not just connect, let's connect smartly!

Prioritizing Email Over Linkedin

Fancy a chat about the best ways to reach your leads? Well, you might want to consider putting emails first, even before LinkedIn. You see, your outreach efforts can be way more effective if you use the right communication channel for each lead.

For instance, suppose you've got leads who've given you their email addresses. Great! That's your cue to send them an email. Now, for those who haven't, LinkedIn is your best bet. This way, you're giving preferential treatment to the most effective channel based on what contact data you have.

This isn't just about making things easy for you, it's about expanding your reach, ensuring you engage with your audience in the most efficient way. Need help finding and verifying email addresses? Try lemlist. It's a great tool that can help you put emails first.

Give it a shot, test out this approach in lemlist. This way, you can determine how effective it's in engaging leads through their preferred channel.

Switching to Email Campaign

Have you been trying to grab the attention of your leads via LinkedIn, but not getting the response you hoped for? Don't fret! There's another approach you can try – email campaigns. They're a fantastic way to make your outreach efforts more fruitful.

So, what's in it for you?

Well, for starters, email campaigns let you connect with folks who aren't as active on LinkedIn, broadening your audience base. It's like throwing a wider net and catching more fish!

Also, with cool tools like lemlist at your disposal, you can craft personalized emails for each lead. Trust us, it's much easier than it sounds, and it saves you heaps of time too.

Then there's the added perk of tracking how your leads interact with your emails. You can see who opens them, who clicks on your links, and who responds. It's like having your own detective, providing you with clues about what your leads are interested in!

And the best part? The transition from LinkedIn to email conversations feels smooth and natural. It's like continuing a chat with a friend on another platform.

Calling Leads With Meeting Bookings

Getting the most out of your leads is all about forming a connection. A great way to do this is by introducing a system in lemlist that includes giving those leads a call when they arrange a meeting. It's a bit more personal, a bit more human, and it helps you stand out.

But here's the thing, it's not just about calling any leads. We're talking about those who haven't yet scheduled a meeting. Staying in touch shows you care, without coming across as too keen. And of course, we don't want to bother those who've already booked a meeting, right? That's where lemlist comes into play. You can set up this system to run automatically and tweak it whenever necessary.

Of course, you'll want to make sure it's working well. So, give it a test run and see how it helps improve your outreach. That way, you're reaching out to your leads in different ways, building meaningful relationships, and getting those all-important results.

Updating CRM on Unsubscription

Keeping your customer data accurate and current is a big deal, right? One key part of that's making sure you update your CRM when a customer unsubscribes. Think about it – you're respecting their wishes and staying on the right side of data privacy laws. Sounds like a win-win, doesn't it?

How do you go about this? It's simpler than you think. You can automate the whole process with an API call. That way, your data stays accurate without any extra effort on your part.

Before you jump in, remember to give the process a test run in lemlist. You wouldn't want any hiccups down the line, would you? This workflow is a key player in managing customer engagement at scale. It helps you keep that personal touch, even when dealing with tons of interactions.

Why is this so important? Updating your CRM when a customer unsubscribes helps you stay on top of things, respects the customer's decision, and builds trust in your brand. So, keep your data clean and your customers happy by staying on top of your CRM updates.

Frequently Asked Questions

How Can Lemlist Help in Implementing the Workflow for Linkedin Acceptance?

Do you know how Lemlist can make your life easier when it comes to LinkedIn acceptance workflows? This tool is great at boosting your engagement and improving your acceptance rates on LinkedIn. Think about it: Lemlist allows you to set up personalized messages automatically. You can even rank your channels by priority, and play around with various approaches to see which works best for your LinkedIn outreach. It's as easy as pie and highly efficient!

What Is the Recommended Approach for Prioritizing Channels in the Engagement Process?

When it comes to choosing the right channels to engage with your potential leads, it's important to be strategic. If you notice that a lead has a social media presence, that's your cue to start there. After all, social media platforms are great places to interact and build relationships. But what if they don't? Don't worry, emails are your next best bet. With a well-crafted email, you can grab their attention and start a conversation.

Now, let's not forget about chatbots. They might be automated, but they can play a big role in communication. They're like your little helpers, answering questions and guiding visitors when you're not around. And of course, video marketing should be a part of your strategy too. It's like having a face-to-face conversation with your leads, without actually being in the same room. Plus, it's a fun and engaging way to share information.

What Actions Should Be Taken After Sending a Linkedin Invitation to a Lead Who Has Accepted Within 4 Days?

When your lead accepts your LinkedIn invite within a quick 4-day span, the next steps you take can make or break your relationship. It's important to strike while the iron's hot, so to speak. Keep the line of communication buzzing, but in a relaxed, non-intrusive way. This could mean sharing relevant articles, commenting on their posts, or even a friendly chat about mutual interests. All the while, subtly guide them towards the decision-making stage. Remember, it's all about building a genuine connection while subtly pointing them towards a possible business partnership.

How Can Lemlist Be Used to Engage Leads Who Have Opened an Email?

If you're looking for a way to connect with leads who've shown interest by opening your emails, lemlist might just be the tool for you. It's not just about sending emails, it's about making each email feel like it was designed for that specific lead.

With lemlist, you can create segments and target your emails towards those who have shown engagement. You know, those folks who open your emails and show interest in what you have to say. With a bit of creativity, you can craft emails that feel personal and compelling, which could lead to higher conversion rates.

What Is the Purpose of Sending a Follow-Up Email After 2 Months to Unresponsive Leads?

Why should you consider shooting an email to those leads that haven't been responsive for a couple of months? Well, it's pretty simple really. You know that old saying, "out of sight, out of mind?" That's precisely the situation we're trying to avoid. Sending a follow-up email is like a gentle nudge, a friendly reminder that you're still here and interested in their business.

Think of it as a digital cup of coffee, a way to rekindle the conversation and keep the relationship warm. It's not just about getting a response, but about keeping the line of communication open. And who knows? Maybe they've been meaning to get back to you, and your email is the gentle push they needed. So, don't shy away from sending that follow-up email, it might just be the thing that turns a potential customer into a loyal one.