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Is HubSpot Email Marketing Tool Really Worth It?

Preeti K
12 Mins Read

In today’s rapidly evolving digital landscape, marketers are continuously looking for effective channels to drive revenue generation. Among various marketing tools available, the HubSpot email marketing tool has gained significant attention in the realm of B2B marketing. 59% of B2B marketers recognize email as their top channel for revenue generation. With its ability to integrate seamlessly with CRM and offer diverse functionalities, HubSpot has established itself as a powerful platform for businesses seeking to excel in digital marketing.

Key Takeaways

  • HubSpot email marketing tool stands out due to its CRM integration and extensive features.
  • 59% of B2B marketers consider email as their primary channel for revenue generation.
  • HubSpot offers different email marketing tiers, catering to various business needs and budgets.
  • Its ease of use and customization make HubSpot a user-friendly platform.
  • Competitive pricing and extensive support resources add value to the overall HubSpot experience.

The Current State of Email Marketing and HubSpot’s Role

Despite the rapid evolution of new marketing channels, email remains a cornerstone of B2B marketing strategies. In this digital age, the email marketing platform HubSpot plays a vital role, thanks to its robust features and comprehensive toolset. The seamless integration with CRM enables businesses to create effective email campaigns that align cohesively with their overall marketing strategies, leading to improved revenue generation through email.

“Email marketing remains an important component of any digital marketing strategy, and HubSpot’s role as a user-friendly, full-featured platform only becomes more crucial as the business landscape becomes increasingly digital.”

HubSpot stands out from the competition with its extensive toolkit designed to cater to various levels of email marketing requirements. It offers everything from basic features to advanced automation capabilities, making it an ideal choice for businesses of all sizes and marketing objectives.

Key Email Marketing ElementsWhy HubSpot Excels
CRM IntegrationIntegration with HubSpot’s CRM allows for seamless, data-driven email campaigns that can be tracked and optimized within the same platform.
Digital Marketing AlignmentHubSpot helps businesses maintain a cohesive digital marketing approach by coordinating email marketing efforts with other essential channels like social media and content marketing.
Revenue GenerationThanks to the targeted capabilities and CRM integration, HubSpot enables more potent email campaigns that directly contribute to revenue generation.

As the digital marketing landscape continues to evolve, businesses must adapt and refine their strategies to stay competitive. By leveraging the power of HubSpot’s email marketing platform, companies can ensure that their campaigns remain effective, relevant, and on track for sustained success in a fast-paced market.

Understanding HubSpot’s Free Email Marketing Tools

HubSpot’s Free Email Marketing tools provide businesses with an easy-to-use solution for creating and sending professional emails with minimal effort. This section explores the various features available in HubSpot’s free email marketing package, including drag-and-drop email design, basic reporting features, and CRM integration and personalization.

Drag-and-Drop Email Design

Creating visually appealing emails is simple with the drag-and-drop email design feature provided by HubSpot. Users can customize various email templates to match their branding, ensuring a consistent look and feel across all email campaigns. The drag-and-drop interface ensures that even those with no design experience can create professional emails with ease, eliminating the need for external design help.

Basic Reporting Features

Measuring the success of email campaigns is crucial for identifying areas of improvement. HubSpot’s free email marketing package includes basic email reporting capabilities, enabling users to track essential metrics such as open rates and read times. Gaining insight into these email metrics allows users to optimize their campaigns, ensuring maximal impact without additional effort.

CRM Integration and Personalization

One of the standout features of HubSpot’s email management offerings is the seamless integration with its CRM system. Even within the free tier, users can leverage the system’s CRM integration to easily access contact information and personalize emails based on individual recipient data. This email personalization boosts engagement rates and overall email marketing effectiveness.

HubSpot Marketing Starter: A Step Up for Growing Businesses

As businesses grow and their email marketing needs expand, the HubSpot Marketing Starter plan serves as the optimum solution. This plan is priced at $45 per month, billed annually, and offers users enhanced features that cater to the specific requirements of growing businesses. These features include an increased number of allowed email sends, scaling according to contact numbers, as well as the capacity to utilize custom sending domains, resulting in more professional-looking emails.

One of the core benefits of the HubSpot Marketing Starter package is the ability to reach a larger audience via email marketing efforts. The email send limits increase in tandem with the growth of a company’s contact list, allowing businesses to maintain effective email communication with their ever-expanding customer base.

Customization is pivotal in email marketing, as it establishes credibility and fosters a sense of branding. The email marketing software HubSpot unlocks the potential of sending emails from your custom domain, ensuring your email communications remain in line with your brand identity.

“HubSpot Marketing Starter allows us to scale our email marketing efforts and provides the added benefit of using a custom sending domain, enhancing our brand’s credibility.” – Allison Baxter, Marketing Manager

For businesses to make an informed decision, it is essential to assess the primary features and benefits that come with the HubSpot Marketing Starter plan:

  • Scaling email send limits according to contact numbers
  • Custom sending domains for enhanced professionalism
  • Effortlessly manage email marketing as the business grows
  • Track key performance metrics and metrics of email campaigns

Increasing email send limits and maintaining personalized communications are just two aspects of the HubSpot Marketing Starter package. This plan, designed for a seamless transition for growing businesses, is well worth considering for those aiming to step up their email marketing game.

Advanced Email Marketing: Exploring HubSpot Professional

HubSpot Professional is designed for businesses seeking advanced features and scalability in their email marketing efforts. Starting at $800/month when billed annually, it builds upon the capabilities of the free and Marketing Starter tiers to provide sophisticated email marketing solutions deeply interwoven with the HubSpot ecosystem.

Users who invest in HubSpot Professional reap the benefits of advanced email automation capabilities based on user actions. This level of customization enables organizations to target their audiences more effectively and drive conversions.

Beyond email automation, HubSpot Professional takes email campaign management to new heights with advanced workflows guiding customer journeys and in-depth analytics. These tools empower businesses to develop a comprehensive understanding of their audience, tailor their messaging to precise segments, and optimize their overall email marketing strategies.

An investment in HubSpot Professional is an investment in data-driven, personalized email marketing that accelerates business growth.

One of the standout features of HubSpot Professional is the ability to perform A/B testing to optimize email campaign performance. A/B testing provides invaluable insights that enable marketers to adjust different elements of their campaigns and generate statistically significant data to improve results.

  1. Email subject lines
  2. Call-to-action buttons
  3. Message content
  4. Personalization elements
FeatureHubSpot FreeHubSpot Marketing StarterHubSpot Professional
Email AutomationNoLimitedAdvanced
Workflow BuilderNoNoAdvanced
A/B TestingNoNoYes
Custom ReportingNoNoYes

In conclusion, businesses focused on maximizing the potential of their email marketing efforts should give serious consideration to the powerful features offered by HubSpot Professional. Combining advanced email automation, sophisticated workflows, and the potential for A/B testing, this tier of HubSpot’s platform empowers businesses to optimize their email marketing strategies and drive results.

HubSpot vs. Other Email Marketing Giants

HubSpot vs. Other Email Marketing Giants
HubSpot vs. Other Email Marketing Giants

When evaluating email marketing platforms, making an informed choice requires considering various factors, such as ease of use, integration options, customization possibilities, and pricing. This section offers a comparative analysis of some popular email marketing giants: HubSpot, Mailchimp, Drip, and Marketo.

For a more comprehensive understanding, the following table outlines the primary differences between these platforms:

Email Marketing ToolCRM IntegrationEase of UseCustomizationTarget Users
HubSpotBuilt-in CRMHighHighSmall to large businesses
MailchimpExternal CRM (Limited)MediumMediumSmall to large businesses
DripNo CRMHighMediumeCommerce and online businesses
MarketoExternal CRM (Extensive)MediumHighMedium to large businesses

HubSpot vs Mailchimp

HubSpot distinguishes itself from Mailchimp with its powerful built-in CRM, ensuring seamless integration and streamlined email marketing. In terms of ease of use, users generally find HubSpot’s interface more intuitive than Mailchimp’s. While Mailchimp offers an array of customization options, HubSpot stands out with its comprehensive toolkit and flexibility catered to various levels of email marketing requirements.

HubSpot vs Drip

Drip primarily focuses on automation, making it appealing for e-commerce businesses and marketers prioritizing an automated approach to email campaigns. However, it lacks CRM functionality and does not manage mass email sends as effectively as HubSpot. Consequently, larger businesses or those in need of CRM capabilities may find HubSpot more suitable due to its comprehensive platform.

HubSpot vs Marketo

Marketo shares many features with HubSpot, but it does not have a built-in CRM. Consequently, businesses seeking seamless CRM integration may lean towards HubSpot. Marketo tends to be less intuitive compared to HubSpot, but its advanced customization options make it a more appropriate choice for larger enterprises that require tailored solutions.

In summary, each email marketing tool offers distinct features, strengths, and limitations. The right choice ultimately depends on a business’s specific requirements, existing marketing strategies, and overall goals.

Customization and Ease-of-Use: HubSpot’s User Experience

A marketing platform that emphasizes user experience, and customization HubSpot has designed its user-friendly email marketing software HubSpot to ensure ease of use without compromising on functionality. Providing a range of features that cater to different needs, this powerful tool enables users to craft targeted emails and manage successful campaigns.

Streamlining the design process, customization HubSpot offers a versatile drag-and-drop interface that allows you to adjust email templates according to your purposes, be it newsletters, promotional campaigns, or transactional emails.

Customize email templates like a pro with HubSpot’s intuitive drag-and-drop features, creating engaging content that appeals to your target audience.

Beyond enhancing template designs, this user-friendly email marketing software HubSpot streamlines campaign management, enabling seamless tracking and handling. For instance, you can monitor metrics such as click-through rates, bounce rates, and open rates to make well-informed decisions that bolster the efficiency of your campaigns.

Bolstering success even further, users are granted the opportunity to personalize content through the integration of HubSpot’s CRM tools. Drawing from this invaluable data, you can adapt email templates to cater to your target audience’s needs and preferences with ease.

  1. Design tailored emails with a range of customization features.
  2. Monitor key performance indicators with intuitive campaign management tools.
  3. Utilize CRM data to fine-tune email content.

Recognizing the importance of effective email marketing, customization HubSpot prioritizes user-friendly design and functionality. With this user-friendly email marketing software HubSpot, you can access versatile tools and features that propel the impact of your campaigns, enabling you to achieve your marketing goals with ease.

Is HubSpot’s Pricing Justifiable for Its Features?

One of the primary factors to consider when evaluating whether to invest in HubSpot’s email marketing platform is the cost. It is crucial to weigh HubSpot pricing against competitor prices and determine if the platform offers ample value for money. In this section, we will compare the costs and features of HubSpot and its contenders.

Evaluating the Cost Against Competitors

HubSpot offers a tiered pricing structure with a range spanning from free to enterprise-level costs. To gauge the platform’s value, it is essential to dive deeper into the features included across its pricing tiers and compare them to similar services like Mailchimp.

PlatformFree TierBasic TierAdvanced TierOnboarding Fee
HubSpot2,000 emails sent/month$45/month$800/monthProfessional and Enterprise levels
Mailchimp2,000 contacts, 10,000 sends/month$10/month$299/monthNone

HubSpot’s free tier provides 2,000 email sends per month, which is competitive against Mailchimp’s free plan, offering 2,000 contacts and 10,000 sends per month. As businesses grow, the cost of using HubSpot’s email marketing platform increases, with the HubSpot Marketing Starter package priced at $45/month (billed annually) and the HubSpot Professional package set at $800/month (billed annually). It is crucial to note that an upfront onboarding fee applies for Professional and Enterprise-level customers, adding to the total investment. When comparing these costs with Mailchimp, the decision could be influenced by individual business needs and expectations. Overall, the value for money offered by HubSpot is largely dependent on the user’s perspective and their specific requirements.

When assessing HubSpot pricing, it is essential to consider the comprehensive features included, such as CRM, automation, and reliable customer support. Multiple factors contribute to the platform’s value, and each business must determine if HubSpot aligns with its specific needs and budget. By conducting an email marketing platform cost comparison, businesses can make an informed decision and invest in a platform that offers the best value for money and facilitates their digital marketing goals.

Email Marketing Strategies: Maximizing HubSpot’s Tools

To get the most out of your investment in email marketing tools HubSpot, you need a well-crafted email marketing strategy that focuses on valuable and relevant content for your target audience. Here are some proven strategies to leverage HubSpot’s capabilities for a successful email marketing campaign.

  1. Segment your audience: HubSpot lets you segment your contact database based on various criteria, such as demographics, industry, or behaviors. By sending targeted emails to these segments, you can ensure that your messages are relevant and meaningful to your audience, resulting in higher engagement.
  2. Personalize your emails: Use HubSpot’s CRM integration to insert contact details and tailor content to each recipient. Personalized subject lines and email content lead to higher open rates and conversions.
  3. Implement A/B testing: If you have access to HubSpot Professional, use its A/B testing feature to optimize different aspects of your emails, such as subject lines, CTAs, and layouts, and identify which versions perform better among your audience.
  4. Create automated workflows: With HubSpot’s email automation tools, you can set up workflows to send a series of targeted emails based on specific triggers, such as a new contact signing up for your newsletter or a lead downloading a resource from your website.
  5. Analyze and optimize: Monitor your email marketing performance using HubSpot’s reporting features to identify areas for improvement. Regularly update and refine your email marketing strategies based on data-driven insights.

“The effectiveness of HubSpot or any other email marketing tool is largely dependent on having a well-thought-out email marketing strategy. Crafting valuable and relevant content tailored to the audience’s interests and needs is essential for leveraging HubSpot’s capabilities and achieving a successful email marketing campaign.”

By implementing these email marketing strategies HubSpot, you can unlock the full potential of HubSpot’s tools to deliver engaging and effective marketing campaigns that resonate with your target audience and drive desired results.

Learning Curve and Support: HubSpot’s Training Resources

HubSpot is well aware of the complexities and vast features within its robust suite of tools, which is why it offers an array of support and resources to help users navigate the learning curve. Whether it’s live chat, email support, or phone assistance, users can feel confident in their ability to efficiently use the email marketing platform to its full potential.

One of the most valuable offerings to ease the learning curve is the HubSpot Academy. This online portal provides comprehensive courses, tutorials, and webinars to assist users in enhancing their skills and knowledge of HubSpot’s email marketing features.

From mastering the basics to diving deep into advanced tactics and strategies, users can truly maximize their use of the HubSpot platform by leveraging the available training resources. The following are some noteworthy resources provided by HubSpot:

  1. Getting Started with HubSpot: A comprehensive course that covers the basics, including setting up your account, creating email campaigns, and monitoring analytics.
  2. Email Marketing Certification: A complete certification program designed to elevate your email marketing expertise and prove your proficiency with HubSpot.
  3. Content Marketing Course: This course explores the importance of content marketing and how it can significantly improve your email campaign performance.

In addition to these courses, HubSpot also provides a wealth of informative articles, guides, and case studies on their blog, documenting the various aspects of email marketing and best practices within the industry.

The combination of self-paced learning resources and personalized customer support makes HubSpot the perfect choice for businesses of all sizes looking to unleash the full potential of their investment in email marketing.

In conclusion, HubSpot not only offers a powerful email marketing platform but also demonstrates a commitment to helping users effectively leverage the full suite of tools. By utilizing the HubSpot Academy and various training resources, along with timely customer support, users can significantly ease their learning curve and maximize their email marketing success.


In evaluating email marketing tools, HubSpot stands as a powerful contender for businesses looking to bolster their digital marketing endeavors. With its extensive functionality, user-friendly design, robust CRM integration, and comprehensive support and learning resources, HubSpot’s email marketing platform offers a compelling solution. However, the ultimate decision to choose HubSpot for email campaigns should be based on specific business requirements, budget, marketing objectives, and acknowledgment of the significance of strategy and content.

When considering HubSpot as a potential email marketing tool, it is vital to weigh its pros and cons compared to other platforms such as Mailchimp, Drip, and Marketo. While HubSpot offers an all-in-one CRM and marketing solution, other platforms may be more suitable depending on the unique needs of your business. By thoroughly examining the features and pricing options each platform provides, you can make an educated decision when selecting the ideal email marketing tool for your business.

Ultimately, the effectiveness of HubSpot or any other email marketing platform hinges on having a well-planned email marketing strategy in place. By creating valuable and relevant content tailored to your audience’s interests and requirements, you can leverage the full potential of HubSpot’s capabilities and achieve successful email campaigns that drive results.

Is HubSpot Email Marketing Tool Compatible with Salesforce?

Yes, HubSpot Email Marketing Tool is compatible with Salesforce. It offers seamless integration, allowing users to sync contacts and manage campaigns easily. For businesses using Salesforce as their CRM platform, HubSpot is the best email marketing tool for driving engagement and tracking performance.


What makes the HubSpot email marketing tool an effective channel for revenue generation?

HubSpot’s email marketing tool is highly effective due to its CRM integration, user-friendly interface, and diverse functionality that allow users to create targeted and personalized email campaigns that align with their overall marketing strategies. The platform caters to various levels of email marketing requirements, making it suitable for businesses of all sizes.

How does the free tier of HubSpot’s email marketing tools differ from the paid tiers?

The free tier of HubSpot’s email marketing tools offers basic features such as drag-and-drop email design, basic reporting, and CRM integration. Paid tiers, such as HubSpot Marketing Starter, Professional, and Enterprise, provide additional features like increased email send limits, custom sending domains, advanced automation, and A/B testing, depending on the tier you choose.

How does HubSpot compare to other email marketing giants like Mailchimp, Drip, and Marketo?

HubSpot stands out from its competitors due to its integrated CRM, user-friendly design, and robust features. While Mailchimp and Drip lack CRM functionality, Marketo does not offer a built-in CRM and is less intuitive. However, Marketo may be more suitable for larger enterprises due to its advanced customization options.

Is HubSpot’s pricing justifiable for its features?

HubSpot’s pricing ranges from free to enterprise-level costs, and it should be evaluated based on the comprehensive features it offers, such as CRM integration, automation, and reliable support. The free tier provides competitive email sending limits compared to other services like Mailchimp. Be aware that an upfront onboarding fee may apply for the Professional and Enterprise levels, impacting the total investment.

What resources does HubSpot provide to help users maximize their use of the email marketing platform?

HubSpot offers extensive support and resources for users, including live chat, email support, phone assistance, and comprehensive courses at HubSpot Academy, which can help users overcome the learning curve and efficiently maximize their use of the email marketing platform.