Choosing the right email outreach tool can be the difference between building lasting relationships with your audience or landing in their spam folder. With tools like GMass and Mailshake dominating the market, email marketers and sales teams often find themselves comparing their features, pricing, and benefits.
GMass thrives inside your Gmail account, simplifying outreach with tools like mail merge, automated follow-ups, and analytics. Meanwhile, Mailshake positions itself as an all-in-one email outreach software, tailored for cold email outreach and sales engagement.
Whether you’re a small business owner managing an email list or part of an enterprise sales team looking for CRM features, this guide compares GMass and Mailshake to help you choose the outreach tool that fits your needs.
Understanding GMass and Mailshake
Before diving into the details, let’s first get familiar with these tools.
What is GMass?
GMass is an email outreach tool that integrates seamlessly with your Gmail account. It’s designed for users who want to manage email campaigns directly inside their Gmail inbox. With features like mail merge, automated follow-up messages, and accurate email stats, GMass offers a user-friendly way to manage email outreach.
Key features of GMass:
- Integration with Google Sheets for personalized email campaigns.
- Mail merge capabilities to customize emails for each recipient.
- Follow-up automation that allows you to send follow-up emails without leaving your inbox.
- Analytics to track opens, clicks, and replies right inside your Gmail.
GMass also offers features like auto first-name detection and entry, which automatically pulls the recipient’s first name from their email address. This makes it ideal for Gmail users looking to personalize cold email outreach without using complex email outreach software.
What is Mailshake?
Mailshake is an email outreach software tailored for sales professionals and cold email campaigns. Unlike GMass, Mailshake focuses heavily on sales engagement by providing tools to manage multi-channel campaigns, including email, phone calls, and LinkedIn outreach.
Key features of Mailshake:
- Advanced email campaign management for cold email outreach.
- CRM integration, allowing seamless workflows for sales teams.
- Drip campaigns and automated follow-up messages to engage prospects over time.
- Pre-built cold email templates for quick setup.
Mailshake also shines with its sales engagement features, making it a great option for teams looking to scale their outreach. While Mailshake is purely focused on outreach, its advanced capabilities and multi-channel approach make it a mailshake alternative to more basic tools.
Comparison of GMass and Mailshake at a Glance:
- GMass lives inside your Gmail, while Mailshake offers a standalone platform.
- GMass is simple and affordable, ideal for Gmail-centric workflows.
- Mailshake offers CRM features and multi-channel outreach, making it a robust tool for sales engagement.
Feature Comparison
Choosing between GMass and Mailshake boils down to understanding how their features align with your outreach goals. Let’s compare their capabilities across key areas.
Email Campaign Management
- GMass: Simplifies the process by operating entirely inside your Gmail inbox. It allows you to create an email campaign using the GMass button, manage email campaigns effortlessly, and send emails to a list uploaded through a Google Sheet or CSV file. This makes it a great tool for Gmail users and email marketers who prefer working directly within their inbox.
- Mailshake: Offers a robust standalone platform for managing campaigns. It’s designed for cold email outreach and includes features like drip sequences, which allow follow-up messages to be scheduled over time. Mailshake also supports multi-channel outreach, including LinkedIn and phone calls, for comprehensive engagement.
Automation and Follow-Ups
- GMass: Automates follow-up emails directly from your Gmail inbox. GMass automatically sends follow-up messages to recipients who haven’t replied, with the option to personalize each message based on the recipient’s response. This is perfect for cold email campaigns where consistent follow-ups are key.
- Mailshake: Provides advanced automation options. Users can create multi-step sequences that combine emails, LinkedIn messages, and even phone calls. The tool is built for sales teams looking to streamline their engagement strategy.
Personalization and Mail Merge
- GMass: Excels at personalization with its mail merge features. You can personalize emails using data from a Google Sheet, like the recipient’s name, and send an email campaign that feels tailored. GMass also offers auto-detection of first names from email addresses to improve email personalization.
- Mailshake: Offers personalization features within its templates and allows users to customize each outreach step. It’s especially helpful for B2B cold email outreach, where personalization drives conversions.
Analytics and Reporting
- GMass: Provides accurate email stats, including open rates, clicks, and replies. It uses a custom tracking domain to improve email deliverability and ensure precise reporting. These analytics are available inside your Gmail inbox, making them accessible for Gmail users.
- Mailshake: Goes a step further with detailed campaign reports and analytics that integrate seamlessly with CRM platforms. Sales teams benefit from in-depth insights into outreach performance, helping them optimize their strategies.
Ease of Use
- GMass: User-friendly and intuitive for those familiar with Gmail. It requires minimal onboarding and feels natural for users who prefer not to leave their inbox.
- Mailshake: Requires a standalone platform, which may involve a steeper learning curve. However, its guided onboarding process ensures new users can quickly get started.
Integrations
- GMass: Focuses on Google-centric integrations, like Google Sheets, which allows you to send personalized emails using data stored in a sheet.
- Mailshake: Offers integrations with major CRM tools and marketing platforms, enabling seamless workflows for sales engagement.
Unique Features
- GMass: Best for Gmail users who want simple, effective tools like mail merge, follow-up automation, and integration with Google Sheets.
- Mailshake: Shines with multi-channel outreach capabilities and advanced CRM features for larger teams.
Which one is better for you depends on whether you need simplicity inside your Gmail inbox or a more comprehensive tool for multi-channel outreach.
Pricing Breakdown
Understanding the cost of GMass and Mailshake is critical to choosing the right tool for your outreach needs. Let’s break down their pricing structures and what each plan offers.
GMass Pricing
GMass offers straightforward and affordable pricing plans tailored for Gmail users.
- Individual Plan: Starts at around $19.95/month. Includes essential features like email tracking, mail merge, and basic analytics.
- Team Plan: Priced at $89/month for up to five users, ideal for small teams.
- Enterprise Plan: Custom pricing based on the organization’s needs, with features like priority support and advanced analytics.
What GMass offers at each level:
- All plans include mail merge, integration with Google Sheets, and follow-up email automation.
- Higher-tier plans provide features like campaign report enhancements and custom tracking domains to improve email deliverability.
Mailshake Pricing
Mailshake’s pricing caters more to teams and professionals focused on sales engagement and multi-channel outreach.
- Email Outreach Plan: Starts at $59/month per user. Includes cold email campaigns, follow-ups, and basic CRM integration.
- Sales Engagement Plan: Priced at $99/month per user. Adds multi-channel outreach (LinkedIn, phone), advanced reporting, and detailed analytics.
What Mailshake offers at each level:
- Even the basic plan includes cold email outreach features, email templates, and personalization tools.
- Higher-tier plans focus on sales teams with advanced CRM features and automation for outreach campaigns across multiple channels.
Comparing GMass and Mailshake Pricing
- GMass: More budget-friendly, especially for Gmail users and small businesses managing email campaigns on a tight budget.
- Mailshake: Higher pricing reflects its focus on multi-channel engagement and advanced sales tools. It’s better suited for sales teams and larger enterprises.
Free Trials and Value
- GMass: Offers a free trial that lets users test key features like mail merge and follow-up automation.
- Mailshake: Also provides a free trial, but users must commit to a plan to unlock its more advanced tools.
GMass is the more affordable option for basic email campaigns and Gmail-centric workflows. Mailshake’s pricing is justified for businesses that need a powerful tool for sales engagement and CRM integration.
Strengths and Weaknesses
Comparing the strengths and weaknesses of GMass and Mailshake helps identify which tool is right for different outreach needs.
GMass Pros and Cons
Pros:
- Ease of Use: GMass lives right inside your Gmail inbox, making it intuitive for Gmail users.
- Affordable Pricing: Budget-friendly plans cater to small businesses and individual email marketers.
- Mail Merge Capabilities: Integration with Google Sheets allows you to send personalized emails to a recipient list with ease.
- Follow-Up Automation: GMass automatically sends follow-up emails based on the recipient’s actions, reducing manual work.
- Accurate Analytics: Track open rates, clicks, and replies directly in your Gmail inbox.
Cons:
- Limited Multi-Channel Outreach: Unlike Mailshake, GMass is focused solely on email outreach.
- No Advanced CRM Features: While GMass is great for Gmail workflows, it lacks the robust CRM integrations offered by Mailshake.
- Scalability: GMass is ideal for small teams but may not meet the demands of large-scale enterprise outreach.
Mailshake Pros and Cons
Pros:
- Multi-Channel Outreach: Includes LinkedIn, phone, and email for a complete outreach strategy.
- Advanced CRM Features: Seamless integration with CRM tools streamlines workflows for sales teams.
- Cold Email Templates: Mailshake offers pre-designed email templates to simplify campaign creation.
- Drip Campaigns: Allows users to schedule follow-up messages as part of a sequence.
- Sales Engagement Focus: Tailored for teams looking to optimize their outreach for B2B prospects.
Cons:
- Higher Cost: Pricing can be steep for individual users or small businesses compared to GMass.
- Learning Curve: The standalone platform and advanced features may require time for onboarding.
- Narrow Gmail Integration: Mailshake is an email outreach tool but lacks deep integration with Gmail workflows.
Key Takeaways
- GMass offers simplicity and affordability, making it a strong choice for Gmail users and email marketers with straightforward outreach needs.
- Mailshake provides more advanced features for sales engagement, multi-channel outreach, and larger teams, justifying its higher price point.
If your goal is to manage email campaigns and send personalized follow-ups efficiently, GMass is a solid option. For teams that need advanced tools for cold email outreach, CRM integration, and sales engagement, Mailshake is an excellent choice.
Best for Whom?
Deciding between GMass and Mailshake depends on your specific goals, team size, and outreach strategy. Let’s break down which tool suits different types of users.
GMass is Best Suited For:
- Gmail-Centric Users:
- GMass thrives inside your Gmail inbox, making it perfect for users who want to manage outreach without switching platforms.
- Small Businesses and Individual Marketers:
- Affordable pricing and easy onboarding make it ideal for small teams or solo marketers with limited budgets.
- Tools like Google Sheet integration and automated follow-ups cater to straightforward email campaigns.
- Cold Email Campaigns:
- If you’re running small-scale cold email campaigns and need tools like mail merge and follow-up automation, GMass is a great choice.
- Users Seeking Simplicity:
- GMass eliminates the need for complex setups by focusing on Gmail workflows, making it accessible for non-technical users.
Mailshake is Best Suited For:
- Sales Teams:
- Mailshake’s multi-channel outreach capabilities, CRM integrations, and sales engagement tools are tailored for B2B sales teams managing cold outreach at scale.
- Enterprise Teams:
- Larger teams benefit from advanced analytics, drip campaigns, and pre-designed email templates to streamline efforts.
- Marketers Seeking Multi-Channel Outreach:
- Beyond email, Mailshake includes LinkedIn and phone call features to diversify engagement strategies.
- CRM-Driven Workflows:
- Mailshake’s compatibility with popular CRM platforms makes it indispensable for teams looking to sync data and improve efficiency.
Which Tool is Right for You?
- Choose GMass if you’re a Gmail user needing an affordable and straightforward tool to manage email campaigns, personalize messages, and track responses.
- Opt for Mailshake if you’re a sales professional or part of a team requiring multi-channel engagement, CRM integration, and advanced outreach tools.
Real-Life Scenarios: GMass vs. Mailshake
To better understand the practical applications of GMass and Mailshake, let’s explore scenarios where each tool excels.
Scenario 1: A Small Business Owner Managing an Email List
Challenge: A small business owner wants to send personalized emails to their email list announcing a new product launch. They need an affordable tool with basic personalization and follow-up features.
Solution: GMass
- The owner integrates GMass with a Google Sheet containing recipient details like first name and email address.
- Using the GMass button, they send an email campaign personalized with each recipient’s name.
- Automated follow-up emails are set to remind recipients who haven’t opened the initial email.
Why GMass Wins:
- Affordable pricing fits the budget of a small business.
- Integration with Google Sheets simplifies the process of creating a personalized email campaign.
Scenario 2: A Sales Professional Closing B2B Leads
Challenge: A sales professional is running cold email outreach to engage B2B prospects. They need multi-channel outreach and CRM integration to track progress and follow up effectively.
Solution: Mailshake
- The professional creates a cold email campaign using Mailshake’s pre-built email templates.
- Follow-up messages are scheduled as part of a drip sequence to re-engage leads.
- CRM integration allows them to track prospects’ responses and update their status directly in the CRM.
Why Mailshake Wins:
- Multi-channel outreach ensures the professional can also connect via LinkedIn or phone calls if email engagement is low.
- Advanced analytics provide insights into what’s working and where improvements are needed.
Scenario 3: A Marketing Team Running Large-Scale Campaigns
Challenge: A marketing team needs a tool that can handle large-scale email campaigns, provide detailed reporting, and support team collaboration.
Solution: Mailshake
- The team uses Mailshake to create multi-step outreach campaigns targeting different audience segments.
- Advanced analytics and campaign reports help them optimize their strategy for better email deliverability and engagement rates.
Why Mailshake Wins:
- Sales engagement features and CRM integration make it easy to manage large campaigns.
- Collaboration tools allow multiple team members to contribute seamlessly.
Scenario 4: An Email Marketer Sending Newsletters to Gmail Users
Challenge: An email marketer needs a simple tool to send newsletters to a list of Gmail recipients while tracking opens and clicks.
Solution: GMass
- GMass allows the marketer to send newsletters directly from their Gmail account.
- Accurate email stats, including open rates and clicks, are displayed inside Gmail for easy tracking.
Why GMass Wins:
- Its Gmail-centric design is perfect for users who don’t want to switch platforms.
- Affordable pricing makes it accessible for individual marketers.
These scenarios highlight how GMass is best for small-scale, Gmail-based workflows, while Mailshake excels in complex, multi-channel campaigns for sales teams and enterprises.
FAQs
1. Is GMass or Mailshake better for small businesses?
GMass is often the better choice for small businesses due to its affordability and Gmail-centric design. It’s easy to use, integrates with Google Sheets, and is ideal for managing small-scale email campaigns. Mailshake’s higher price point and advanced features are more suited for larger teams or sales professionals.
2. Can GMass be used without Gmail?
No, GMass is designed specifically for Gmail users. It operates directly inside your Gmail inbox and leverages Gmail’s infrastructure to send and manage emails.
3. Does Mailshake support integrations with popular CRM tools?
Yes, Mailshake offers robust CRM integration, making it easy to sync outreach efforts with tools like Salesforce, HubSpot, and Pipedrive. This is one of the features that sets it apart from GMass.
4. Which tool has better customer support?
Both tools offer reliable customer support, but Mailshake provides dedicated support for onboarding and training, especially for teams using its advanced features. GMass offers email-based support, which works well for most users.
5. Are there free versions of GMass or Mailshake?
GMass offers a free trial that allows users to test key features like mail merge and follow-up emails. Mailshake also provides a free trial, but its advanced features require a paid subscription.
Conclusion and Recommendation
When deciding between GMass and Mailshake, it’s essential to consider your outreach needs, team size, and budget.
- GMass is the go-to choice for Gmail users who want a simple, affordable tool to manage email campaigns. It’s ideal for small businesses, solo marketers, and anyone focused on basic email outreach within Gmail. With features like mail merge, follow-up automation, and Google Sheet integration, it simplifies outreach without breaking the bank.
- Mailshake, on the other hand, is built for sales professionals and enterprise teams seeking multi-channel engagement. Its advanced CRM integration, detailed analytics, and tools for cold email outreach make it a robust solution for scaling outreach efforts. The higher price point reflects its extensive capabilities, especially for B2B outreach and sales engagement.
Recommendation:
- Choose GMass if you prioritize ease of use, affordable pricing, and Gmail-centric workflows.
- Opt for Mailshake if you need a more comprehensive email outreach software with multi-channel capabilities and advanced sales engagement features.
Both tools are excellent in their respective domains. The best choice depends on your goals and how you plan to execute your outreach strategy.
