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Comparing Email Marketing Tools: Gmass vs Mailchimp

Preeti K
8 Mins Read

In the world of email marketing, having the right tools can make a significant difference in the success of your campaigns. Two popular options that professionals often turn to are Gmass and Mailchimp. In this article, I will compare these two bulk email tools, providing insights into their features, pricing, integrations, and use cases.

When it comes to managing mass email activities, Gmass and Mailchimp offer unique advantages. Understanding their differences will help you make an informed decision that aligns with your specific needs and goals.

Key Takeaways:

  • Gmass and Mailchimp are both popular email marketing tools.
  • Gmass allows users to personalize emails and send campaigns from their Gmail or G Suite account.
  • Mailchimp uses its own email servers, offers A/B testing, and provides an advanced email editor.
  • Gmass is preferred for email outreach, while Mailchimp is suitable for marketing and promotional emails.
  • Gmass pricing ranges from $8.95/month to $19.95/month, while Mailchimp charges based on the number of emails sent.

Gmass vs Mailchimp: Features

Gmass and Mailchimp offer a range of features for sending mass emails, each with its own unique strengths.

Gmass Features

Gmass allows users to personalize emails with merge tags, enabling them to create customized content for each recipient. This feature is particularly useful for email outreach, as it helps establish a personal connection with the recipients. Gmass also integrates seamlessly with Gmail or G Suite, allowing users to send campaigns directly from their existing email account. This makes it convenient for users who are already familiar with the Gmail interface. Additionally, Gmass provides the option to schedule emails, follow up with recipients, and track email opens and clicks.

Mailchimp Features

Mailchimp, on the other hand, offers a robust set of features tailored to marketing and promotional emails. One notable feature is the ability to use Mailchimp’s own email servers, which ensures reliable delivery and helps maintain a high deliverability rate. Mailchimp also provides an advanced email editor, allowing users to design attractive HTML emails with ease. The platform offers A/B testing capabilities, enabling users to test different versions of their emails to optimize performance. Furthermore, Mailchimp provides automated workflows, segmenting recipient lists based on specific criteria and triggering emails based on user-defined conditions.

While Gmass focuses on personalized outreach, Mailchimp excels in delivering marketing and promotional emails with advanced design and automation features.

Gmass vs Mailchimp: Pricing

When it comes to pricing, Gmass and Mailchimp offer different plans and payment structures. Understanding the costs associated with each platform is essential for selecting the most cost-effective option for your email marketing needs.

Gmass Pricing:

MinimalBasic features$8.95/month
StandardExpanded features$12.95/month
PremiumAdvanced features$19.95/month

Mailchimp Pricing:

FreeLimited features$0/month
EssentialsBasic features$9.99/month
StandardExpanded features$14.99/month
PremiumAdvanced features$299/month

From the pricing tables above, it’s clear that Gmass offers more affordable options starting at $8.95/month. On the other hand, Mailchimp’s pricing ranges from $0/month for limited features to $299/month for advanced features. Depending on your budget and the features you require, Gmass may be the more cost-effective choice.

Gmass vs Mailchimp: Integrations

Gmass and Mailchimp offer different integration options to enhance your email marketing campaigns. While Gmass has limited integrations, Mailchimp supports a wide range of third-party tools and platforms, making it more versatile and compatible with various marketing systems.

With Gmass, you can integrate Google Sheets to easily manage recipient lists and personalize email campaigns. This integration allows you to streamline your workflow and ensure accurate and efficient email delivery. However, Gmass may not directly connect to other tools or platforms, limiting its capabilities for complex marketing strategies.

On the other hand, Mailchimp offers over 250 native integrations, including popular platforms like Adobe, Zapier, Slack, WordPress, and LightSpeed. These integrations enable seamless data transfer, automation, and synchronization between Mailchimp and other marketing tools and systems. By leveraging Mailchimp’s extensive integrations, you can create effective marketing funnels, track customer behavior, and optimize your email campaigns.

When considering integration options, it is essential to assess your specific marketing needs and the compatibility of the tools you use. While Gmass provides essential integration with Google Sheets, Mailchimp offers a broader range of integrations that can enhance your overall email marketing capabilities and drive better results.

Google SheetsX

Table: A comparison of integration options between Gmass and Mailchimp. Gmass offers integration with Google Sheets, while Mailchimp supports a broader range of integrations with platforms like Adobe, Zapier, Slack, WordPress, and LightSpeed.

Gmass vs Mailchimp: Use Cases

When it comes to email marketing, Gmass and Mailchimp have different use cases and cater to specific needs. Understanding their strengths and target audiences can help you determine which tool is best suited for your business.


  • Email Outreach: Gmass is widely used for email outreach campaigns. Its ability to integrate with Gmail and G Suite, along with personalized merge tags, makes it a popular choice among recruiters, bloggers, and individuals who rely on personalized email communication.
  • Small to Medium-Sized Businesses: Gmass is a cost-effective solution for small to medium-sized businesses that primarily focus on outreach activities rather than extensive marketing campaigns. Its simplicity and ease of use make it a preferred tool for individuals and teams looking to streamline their email outreach efforts.


  • Email Marketing and Promotions: Mailchimp is designed for businesses that require advanced marketing capabilities, such as creating and sending newsletters, running promotional campaigns, and staying connected with their audience. It offers a wide range of features to help marketers effectively engage with their subscribers.
  • Email Marketers: Professionals who specialize in email marketing and need a robust tool for managing large-scale campaigns often turn to Mailchimp. Its powerful automation capabilities, A/B testing, advanced email editor, and extensive integration options make it an ideal choice for experienced email marketers.

While Gmass and Mailchimp both excel in different use cases, it’s important to consider your specific needs and goals when choosing between the two. If you primarily focus on email outreach and require a cost-effective solution, Gmass might be the right choice for you. On the other hand, if you’re looking for advanced marketing capabilities and need a tool that caters to email marketers, Mailchimp offers a comprehensive platform to meet your requirements.

Email OutreachEmail Marketing and Promotions
Preferred by recruiters, bloggers, and individualsIdeal for email marketers and businesses
Cost-effective solutionAdvanced marketing capabilities

Gmass vs Mailchimp: Support

When it comes to customer support, both Gmass and Mailchimp offer reliable assistance to their users. Gmass provides comprehensive support options to address queries and concerns. Users can submit a ticket or engage in live chat with the support team, ensuring prompt assistance when needed. This level of support can be crucial in ensuring smooth email marketing campaigns and resolving any technical issues that may arise.

Mailchimp, on the other hand, offers free support through email and phone calls. Users can reach out to the support team for any assistance they require. This support is particularly beneficial for those who prefer direct communication and immediate responses to their queries. Having access to responsive support can help users make the most of the platform’s features and troubleshoot any issues effectively.

Both Gmass and Mailchimp understand the importance of providing efficient support services to their users, ensuring that they can overcome any hurdles they may encounter while using the platforms. Whether it’s through ticketing and live chat or email and phone support, users can rely on the assistance provided by both tools to enhance their email marketing efforts.

Support OptionsTicketing, Live ChatEmail, Phone Calls
Response TimeFastFast
Availability24/7Business Hours
Quality of SupportComprehensiveResponsive

Table: A comparison of support options between Gmass and Mailchimp

Gmass vs Mailchimp: Email Follow-ups

When it comes to email marketing, follow-ups play a crucial role in maintaining engagement and achieving desired results. Both Gmass and Mailchimp offer features that allow users to automate follow-up emails, but with some notable differences.

Gmass Email Follow-ups

Gmass provides users with the flexibility to automate follow-up emails with up to 8 stages, ensuring that no opportunity is missed. With Gmass, you can easily set conditions based on recipient type, allowing you to tailor your follow-up communication based on specific criteria. Whether you’re reaching out to potential clients, conducting outreach campaigns, or following up with job applicants, Gmass enables you to streamline your follow-up process effectively.

Mailchimp Email Follow-ups

Mailchimp, on the other hand, offers advanced workflow automation for follow-up emails. With its intuitive workflow editor, you can set triggers and conditions to send automated follow-up emails based on specific actions or time intervals. Whether you want to nurture leads, onboard new subscribers, or re-engage inactive customers, Mailchimp’s automation capabilities make it easier to stay connected with your audience.

Both Gmass and Mailchimp provide the necessary tools for automating follow-up emails, making it easier to manage and nurture customer relationships. The choice between the two depends on your specific requirements, preferences, and the level of automation sophistication needed for your email marketing campaigns.

Follow-up StagesUp to 8 stagesAdvanced workflow automation
Recipient Type ConditionsYesNo
Trigger-Based AutomationNoYes
Time Interval AutomationNoYes

As seen in the comparison table above, Gmass allows for more granular control over follow-up stages and recipient type conditions. On the other hand, Mailchimp offers advanced trigger-based and time interval automation, which can be beneficial for campaigns that require more complex workflows.

Ultimately, the choice between Gmass and Mailchimp for email follow-ups depends on your specific needs and the level of automation you require. Consider factors like the number of stages needed, the complexity of your follow-up sequences, and the types of conditions and triggers you want to set when making your decision.

Gmass vs Mailchimp: Templates

When it comes to email marketing templates, Gmass and Mailchimp offer different options to cater to various needs. Gmass focuses on simplicity, allowing users to save email copies as templates for easy reuse. However, it only supports text emails, limiting the visual appeal of the templates.

On the other hand, Mailchimp provides a wide range of pre-designed HTML templates that are visually engaging and professionally designed. These templates cover various industries and are customizable to match your brand’s identity. Additionally, Mailchimp allows users to create and save custom templates, giving you more flexibility in designing your email campaigns.

With its extensive library of templates and customization options, Mailchimp has the upper hand when it comes to creating visually appealing and professional-looking email campaigns. However, if you prefer a more straightforward approach and primarily send text-based emails, Gmass’s template feature may be sufficient for your needs.

Table: Gmass vs Mailchimp – Template Comparison

Template TypesText-basedHTML-based, Pre-designed, Customizable
Template LibraryLimitedExtensive
Custom Template CreationNoYes
Visual AppealBasicHigh

The table above provides a quick overview of the template features offered by Gmass and Mailchimp. While Gmass falls short in terms of visual appeal and template variety, Mailchimp impresses with its diverse selection of pre-designed templates and the ability to create custom templates.

Ultimately, the choice between Gmass and Mailchimp for templates depends on your email marketing goals and design preferences. If you prioritize visual appeal and flexibility in template design, Mailchimp is the clear winner. However, if you prefer simplicity and primarily send text-based emails, Gmass’s template feature may be sufficient for your needs.


After comparing the features, pricing, integrations, and use cases of Gmass and Mailchimp, it is clear that both tools have their strengths and weaknesses. Gmass is a cost-effective option, ideal for email outreach activities. On the other hand, Mailchimp offers advanced marketing capabilities, making it suitable for promotional emails and newsletters.

When deciding between Gmass and Mailchimp, it is important to consider your specific needs and goals. If you are looking for a tool that seamlessly integrates with Google Sheets and offers personalized emails, Gmass may be the right choice for you. However, if you require a wide range of integrations with popular platforms like Adobe and WordPress, Mailchimp would be a better fit.

In terms of pricing, Gmass offers affordable plans starting at $8.95/month, making it suitable for budget-conscious users. In contrast, Mailchimp’s pricing is based on the number of emails sent and ranges from $0/month to $305.05/month.

Ultimately, the decision between Gmass and Mailchimp depends on your specific use case and goals. Consider factors such as features, pricing, integrations, and the type of emails you plan to send when selecting the best email marketing tool for your business.

Is Gmass a Better Alternative for Cold Emails Than Mailchimp?

When it comes to using Mailchimp for cold emails, some may turn to Gmass as a better alternative. Many believe that Gmass offers more efficient sending options for cold emails and better integration with Gmail. However, each platform has its own unique features and it ultimately depends on the user’s specific needs.


What are the main features of Gmass and Mailchimp?

Gmass allows users to personalize emails with merge tags, send campaigns directly from Gmail or G Suite, while Mailchimp offers A/B testing, advanced email editor, and uses its own email servers.

How much do Gmass and Mailchimp cost?

Gmass offers three plans ranging from $8.95/month to $19.95/month, while Mailchimp has four plans starting from $0/month and going up to $305.05/month.

What integrations do Gmass and Mailchimp support?

Gmass can be integrated with Google Sheets for recipient lists, while Mailchimp supports over 250 integrations including Adobe, Zapier, Slack, WordPress, and LightSpeed.

What are the typical use cases for Gmass and Mailchimp?

Gmass is commonly used for email outreach, while Mailchimp is suitable for marketing and promotional emails, newsletters, and more.

What support options are available for Gmass and Mailchimp?

Gmass offers comprehensive customer support including ticketing and live chat, while Mailchimp provides free support via email and phone calls.

Can Gmass and Mailchimp automate follow-up emails?

Yes, both tools offer automation of follow-up emails with conditions and triggers for sending emails.

What template options are available in Gmass and Mailchimp?

Gmass allows users to save email copies as text templates, while Mailchimp provides pre-designed HTML templates and the ability to create custom templates.