Table of content

Cold Emailing empowers you to create impactful cold email strategies.

Best Email Marketing Tool for Shopify as per Industry Expert

Preeti K
14 Mins Read
best email marketing tool for shopify

Email marketing remains a staple of online business communication, proving to be a highly effective method of connecting with customers, enhancing marketing automation, and yielding impressive results without being dependent on unpredictable platform algorithms. With a multitude of email marketing platforms to choose from, Shopify store owners may find themselves faced with the daunting task of selecting the ideal solution that caters to their unique business requirements. This guide aims to provide valuable insights into various email marketing software options available for e-commerce entrepreneurs, ranging from basic free plans to comprehensive solutions with advanced features. Ultimately, the goal is to identify the best email marketing tool for Shopify that perfectly aligns with a brand’s individual needs for conducting advanced campaigns with personalization or utilizing simple, user-friendly features.

Key Takeaways

  • Email marketing is an effective strategy to improve customer communication and marketing automation in Shopify stores.
  • Selecting the best email marketing tool for Shopify involves assessing features, integration capabilities, user experience, and personalization potential.
  • Shopify Email is a native solution that offers essential e-commerce-focused features without complexity.
  • Powerful tools like Klaviyo and Omnisend provide targeted and personalized campaigns to suit varying business needs.
  • Email marketing tools can significantly enhance customer engagement and drive e-commerce success when properly aligned with marketing objectives.

The Critical Role of Email Marketing in E-commerce Success

Email marketing remains a powerful strategy for e-commerce brands, providing unmatched return on investment (ROI) and a direct line of communication to customers. With the help of an effective Shopify email marketing tool, businesses can increase sales with email marketing and scale their efforts efficiently, reaching their audience regardless of external platform changes. In this section, we will explore the key features that contribute to the success of email marketing campaigns, ultimately driving the growth of an e-commerce venture.

“Email marketing allows you to build a lasting relationship with your customers and boost your sales.” – Neil Patel, an SEO and Online Marketing Guru.

Let’s look at the core characteristics of an effective email marketing service for Shopify:

  1. Customizable Templates
  2. Targeted Segmentation Capabilities
  3. Smart Automation
  4. Detailed Analytics
Key FeatureDescriptionBenefits
Customizable TemplatesPre-designed templates for various campaign types, optimized for both desktop and mobile platforms, and easily tailored with your branding and content.Reduces time spent on email design, ensures consistency, and enables seamless campaign implementation.
Targeted Segmentation CapabilitiesGrouping subscribers based on specific criteria like demographics, behavior, and preferences, allows more targeted and personalized campaigns.Increases campaign relevance and engagement, leading to higher conversion rates and customer satisfaction.
Smart AutomationAutomated email marketing for Shopify, including welcome emails, abandoned cart reminders, and follow-up emails based on user behavior and preferences.Enhances customer experience, reduces manual workload, and increases conversion rates.
Detailed AnalyticsComprehensive tracking and reporting of email performance metrics, such as open rates, click-through rates, and conversion rates.Offers insights and data for optimizing future campaigns and making informed marketing decisions.

An effective Shopify email marketing tool empowers businesses to leverage these features for creating tailored and impactful campaigns. As a result, brands can boost engagement, nurture customer relationships, and ultimately increase sales with email marketing.

Evaluating the Top-Rated Email Marketing Tools for Shopify

Selecting the right email marketing tool for Shopify entails careful evaluation of a range of features and capabilities. In this section, we explore the key factors to consider when evaluating the top-rated email marketing tools for Shopify, such as features, user experience, and personalization potential.

Key Features and Integration Capabilities

An efficient email marketing tool should offer a comprehensive set of features that enhance the e-commerce email experience. Important factors include:

  • Advanced segmentation based on Shopify data
  • Personalized content snippets
  • Diverse automation capabilities
  • An array of triggering options

These factors contribute to the overall performance of a Shopify email automation tool. Tools should offer workflow templates, split workflows, and support automation with multiple triggers.

ToolIntegration CapabilitiesNotable Features
ActiveCampaignNative Shopify integrationAdvanced automations, CRM capabilities, and personalized email deliveries
KlaviyoShopify ecosystem integrationAdvanced segmentation, targeted SMS marketing, and personalized product recommendations
OmnisendShopify integrationMultichannel marketing capabilities, pre-built marketing automation workflows, and no-code editing interface

User Experience and Template Design

When choosing an email marketing tool, user experience and template design are crucial. Businesses should look for tools that offer:

  • Intuitive drag-and-drop builders with inline editing
  • AI content generation features
  • E-commerce specific elements like product blocks that link directly to Shopify products
  • Capability to create custom HTML emails

Good user experience and template design are essential for seamless campaign creation and management.

Personalization and Segmentation Potential

Personalization and segmentation features are highly valuable in effective email marketing campaigns. These capabilities enable e-commerce businesses to:

  1. Group subscribers based on varied criteria
  2. Send relevant, customized content based on interaction with content and purchasing behavior
  3. Enhance the overall effectiveness of marketing campaigns by tailoring messages to individual subscribers

It’s essential to assess the personalization and segmentation potential of each email marketing tool before making a decision, as these capabilities significantly impact the success of marketing campaigns and contribute to the growth of a Shopify store.

Shopify Email: An In-Depth Look

Shopify Email emerges as a notable Shopify email marketing solution for those seeking an email marketing platform that is native to Shopify and offers essential e-commerce-focused features without complexity. The tool provides an assortment of ready-to-use templates that cater to various marketing scenarios, including sales, events, product features, and more.

It boasts email personalization, segmentation capabilities, and campaign automation. Shopify Email shines with its built-in integration, providing a free tier for the first 10,000 emails each month, designed to fit seamlessly into the growth trajectory of an up-and-coming Shopify store.

  • Email Personalization
  • Segmentation Capabilities
  • Campaign Automation
  • Ready-to-Use Templates
  • Built-In Integration
  • 10,000 Free Emails per Month

The user-friendly interface of this Shopify email automation tool eliminates the need for complex third-party integrations, making it suitable even for beginners. Store owners can choose from a diverse array of templates tailored for specific marketing situations—ultimately saving time and simplifying campaign creation.

Shopify Email is a dependable solution for new and existing Shopify store owners who value ease of use and Shopify native integration in their email marketing efforts.

Although Shopify Email may not boast some of the advanced features of other email marketing solutions, its simplicity and seamless integration make it an attractive option for merchants who prioritize these dimensions, particularly those just starting their e-commerce journey.

Native to ShopifyLimited advanced features
Easy to useNot suitable for advanced marketers
Free tier for the first 10,000 emails each monthDependency on Shopify

To summarize, Shopify Email is a valuable solution for e-commerce business owners seeking a straightforward and native Shopify email marketing solution that can cater to their fundamental email marketing requirements. With an intuitive interface, diverse templates, and smooth integration, Shopify Email is well-suited to help merchants communicate effectively with their audience.

ActiveCampaign: Advanced Automation for E-commerce

ActiveCampaign distinguishes itself as one of the best email marketing software for Shopify due to its robust automation features that seamlessly integrate with the platform. Renowned for its advanced capabilities and flexibility, it permits businesses to go beyond basic functionality by offering sophisticated workflows and Customer Relationship Management (CRM) features, allowing for the delivery of personalized emails based on customer interactions.

As an excellent option for automated email marketing for Shopify, ActiveCampaign supports an extensive library of pre-built marketing automation and a wealth of integrations, making it a versatile choice for store owners looking to enhance their email marketing richness with sophisticated data-driven strategies.

“ActiveCampaign provides the tools needed to create powerful automated workflows that streamline the email marketing processes for Shopify store owners.”

  1. Personalized email delivery based on customer interactions
  2. Advanced workflows and CRM capabilities
  3. Pre-built marketing automation
  4. Extensive integration capabilities

In addition to its powerful automation features, ActiveCampaign also boasts an intuitive interface that simplifies the process of crafting engaging and responsive email templates. With its specialized tools directed at e-commerce businesses, it enables users to tailor their email marketing efforts to achieve desired results and improve customer experience.

Advanced Automation and WorkflowsSave time and reduce manual work by creating seamless processes for targeted email sending
CRM CapabilitiesDevelop a centralized system for managing customer and lead details, enhancing communication and collaboration
Pre-built Marketing AutomationUtilize pre-designed templates to set up automatic email campaigns with minimal effort
Integration with ShopifyEasily sync customer and store data from Shopify to ActiveCampaign for more efficient email marketing strategies

Taking into account its powerful automation features, sophisticated workflows, and impressive integration capabilities, ActiveCampaign stands out as an ideal email marketing software for Shopify to optimize and streamline e-commerce marketing efforts. Businesses seeking to gain a significant advantage in the competitive online marketplace will find ActiveCampaign an invaluable tool for creating and managing their data-driven marketing strategies.

Privy: Lead Generation and Conversion Optimization

When it comes to increasing sales with email marketing and streamlining campaigns, Privy stands out as an exceptional Shopify email marketing solution that goes beyond the basics. This powerful lead generation tool offers a comprehensive suite of features designed to not only automate email campaigns but also enhance them with various conversion tools.

With Privy, eCommerce store owners can access a variety of conversion optimization tools such as targeted pop-ups, banners, and embedded forms. These features allow businesses to capture more leads and increase their conversion rates, ensuring maximum customer outreach and engagement.

Privy’s capability to automate campaigns based on exit intent, cart value, and user behavior makes it an exceptional tool for e-commerce stores to maximize their lead capturing and conversion rates, directly through the Shopify platform.

Additionally, Privy offers numerous features to simplify and optimize email marketing:

  1. Advanced segmentation using Shopify data to deliver personalized content to subscribers
  2. Contextual targeting rules that trigger campaigns based on different user actions
  3. Real-time performance analytics to track the impact of marketing campaigns
  4. Integration with other eCommerce platforms and analytics tools

Privy’s capabilities truly stand out as a powerful asset for eCommerce stores seeking to boost their email marketing efforts and enhance lead generation. Its user-friendly interface, coupled with its effective conversion tools, makes it a first-choice solution for many Shopify store owners.

Email Marketing PlatformKey FeaturesBest For
PrivyLead generation, conversion optimization, targeted pop-ups, banners, embedded forms, advanced segmentation, contextual targeting, performance analytics, platform integrationShopify stores seeking to maximize lead capturing and conversion rates through various conversion tools

In conclusion, Privy serves as an exceptional email marketing solution for Shopify store owners looking to increase sales through sophisticated lead generation and conversion optimization tools. With its comprehensive suite of features, Privy enables businesses to create successful email marketing campaigns tailored to their customer’s needs and preferences.

Klaviyo: The E-commerce Email Marketing Powerhouse


As an effective Shopify email marketing tool, Klaviyo stands out as a dedicated solution explicitly designed to cater to the needs of online stores. Offering a wide range of features and advanced segmentation, targeted SMS marketing, and a comprehensive suite of pre-built integrations, Klaviyo proves itself as the best email marketing tool for Shopify that enhances the user experience and brings impactful results.

Personalized Product Recommendations and Targeted Campaigns

Klaviyo’s strength lies in its ability to send personalized product recommendations and execute dynamic content strategies, which comfortably integrate with Shopify’s ecosystem. This seamless integration allows businesses to create tailored, impactful campaigns that resonate with customers’ interests and behaviors. Klaviyo’s advanced segmentation options enable marketers to be more precise in their targeting, thus maximizing the potential impact of every email sent.

“Klaviyo offers a complete suite of features designed to help online retailers create a personalized experience for each customer. Its integration with Shopify is seamless, making it an indispensable tool for e-commerce email marketing.”

Some of Klaviyo’s outstanding features include:

  • A comprehensive set of pre-built email templates designed for e-commerce stores
  • Advanced segmentation based on customer attributes and behavior data
  • Powerful automation tools for streamlining email marketing workflows
  • Targeted SMS marketing to reach customers through mobile devices
  • A built-in analytics dashboard for monitoring the performance of email campaigns

By leveraging these features, e-commerce businesses can deploy targeted and personalized campaigns that help boost customer engagement, loyalty, and ultimately, sales.

Advanced segmentationEnables marketers to be more precise in their targeting, ensuring better engagement and conversions
Personalized product recommendationsEnhances the relevance of email marketing campaigns by suggesting products based on individuals’ interests and behaviors
Targeted SMS marketingOffers an additional channel to reach customers and reinforce brand messaging through mobile devices
Automation toolsStreamlines workflows and simplifies email marketing campaigns, freeing up time for other crucial tasks
Built-in analytics dashboardEmpowers businesses to make data-driven decisions by providing actionable insights into campaign performance

In conclusion, Klaviyo’s robust feature set makes it an ideal choice for e-commerce businesses seeking a powerful and effective email marketing tool to integrate with their Shopify store. Its advanced targeting capabilities, personalized product recommendations, and seamless integration raise the bar for e-commerce email marketing, enhancing the user experience and driving greater value from every campaign delivered.

Omnisend: Multichannel Marketing and Rich Feature Set

Omnisend sets itself apart as a top-rated email marketing tool in the Shopify ecosystem, offering extensive multichannel marketing capabilities and a sophisticated feature set specifically designed for e-commerce businesses. With its primary focus on the best email marketing software for Shopify users, Omnisend enables merchants to run various types of automated messages, catering to multiple customer journey touchpoints.

Omnisend provides pre-built marketing automation workflows that simplify campaign set-up and allow merchants to run multiple forms of messages, including emails and text messages.

Its intuitive and no-code editing interface helps business owners easily leverage automated email campaigns for essential communication milestones, such as cart abandonment and new subscriber welcomes. These timely engagements play a significant role in enhancing customer relations and increasing conversion opportunities.

Omnisend FeatureDescription
Pre-built Automation WorkflowsSimplifies campaign set-up with ready-to-use templates for various scenarios
Email and Text MessagesProvides a multichannel marketing tool for various customer communication touchpoints
No-code Editing InterfaceAllows for easy implementation of automated email campaigns without coding knowledge
Cart Abandonment CommunicationHelps recover lost sales by reaching out to customers who left items in their carts
New Subscriber WelcomesEngages and nurtures new subscribers, encouraging them to explore and shop

In conclusion, Omnisend’s powerful features solidify its position as a highly rated and convenient multichannel marketing tool among Shopify store owners. By offering user-friendly and effective solutions for email marketing and customer engagement, Omnisend fulfills the needs of e-commerce businesses, ensuring their email marketing efforts align with their brand requirements and customer expectations.

Maximizing ROI with Drip’s E-commerce CRM

As a Shopify store owner seeking to increase sales with email marketing, Drip is an excellent choice to consider. Known for its e-commerce-focused CRM platform, Drip gathers crucial customer data to create targeted and segmented emails. This approach helps you understand customers’ interactions across websites and marketing channels, which in turn, enables you to design personalized email campaigns that resonate with your audience.

One of Drip’s primary advantages is its agility, allowing users to send tailored content based on the data collected from various touchpoints. This feature ensures meaningful interactions with subscribers, leading to improved engagement and ultimately, increased sales.

Adopting Drip’s e-commerce CRM can significantly enhance email marketing efforts, making it an essential Shopify email automation tool that can resultantly maximize the return on investment for your business.

Implementing Drip’s e-commerce CRM can impact your email marketing efforts in a variety of ways:

  1. Improved segmentation: Drip enables advanced segmentation, allowing you to group customers based on their behaviors, preferences, and purchase history. This improves the overall effectiveness of your email campaigns by sending relevant content to the right audience.
  2. Enhanced personalization: By gathering customer data, Drip provides you with the necessary insights to create personalized email campaigns that cater to individual preferences, thus creating a deeper connection with subscribers and driving more sales.
  3. Increased engagement: Drip’s tailored content and compelling calls-to-action encourage customers to interact with your brand, strengthening their engagement and brand loyalty even further.

When you adopt Drip’s e-commerce CRM as your Shopify email automation tool, you’ll witness substantial improvements in your email marketing strategies and customer engagement levels, both of which contribute to increased sales and sustainable growth for your business.

SmartrMail: Quick Email Creation and Advanced Segmentation

As one of the best email marketing tools for Shopify, SmartrMail has earned its position as a top-rated app in the Shopify App Store. Its focus on quick email creation and advanced segmentation ensures that merchants can easily craft their marketing campaigns to target specific subscriber groups better. SmartrMail equips businesses with sophisticated management tools, empowering their marketing efforts to be more efficient and effective.

Automated Workflows and Subscriber Management

SmartrMail excels in providing a comprehensive suite of automated workflows and subscriber management features. Some of these key features include:

  1. Automated welcome emails for new subscribers
  2. Cross-sell emails to recommend complementary products
  3. Personalized product recommendations to boost engagement and sales

By leveraging these automated workflows, businesses can make more efficient use of their email marketing tool, allowing them to focus on other areas of their e-commerce growth.

“SmartrMail allows my business to create highly targeted email campaigns, making our marketing strategies even more powerful and effective.”

Quick Email CreationEasily create emails with customizable templates and a user-friendly interface
Advanced SegmentationOrganize and target subscribers based on their preferences, purchase history, and interactions
Automated WorkflowsStreamline campaigns by automating welcome emails, cross-sell emails, and product recommendations
Data-rich Environment within ShopifyIntegrate detailed subscriber data to create more informed and effective campaigns

In conclusion, SmartrMail is an efficient email marketing tool that caters to the specific needs of Shopify store owners with its user-friendly interface, powerful automation features, and advanced segmentation capabilities. By implementing SmartrMail into their marketing strategy, businesses can further tailor their email campaigns and drive more successful results.

How to Effectively Increase Sales with Mailchimp’s Robust Platform

Mailchimp is a popular choice among Shopify store owners seeking to increase sales with email marketing and manage their marketing campaigns. Although this robust platform provides various templates and automation options in its capacity as the best email marketing software for Shopify users, compatibility issues warrant further exploration.

To fully harness Mailchimp’s features for driving sales growth, Shopify users must familiarize themselves with the platform’s nuances.

  1. Begin by choosing an appropriate template from Mailchimp’s vast library, ensuring it aligns with your marketing goals and desired customer experience.
  2. Customize the chosen template’s design and content to strengthen your brand’s messaging and appeal to your target audience.
  3. Tap into Mailchimp’s segmentation feature to group your intended recipients based on specific criteria such as purchasing history, demographics, and engagement patterns.
  4. Experiment with the platform’s various automation options, particularly those designed to nurture leads toward conversion or repeat sales.
  5. Analyze your campaigns’ performance via Mailchimp’s comprehensive reporting features to identify strengths and areas of improvement, continually refining your strategies for optimal sales growth.

Despite its strengths, Mailchimp’s compatibility with Shopify remains imperfect, leading some store owners to consider alternative email marketing software. Nevertheless, those who invest time in mastering Mailchimp’s features can reap the benefits of increased sales and effective campaign management.

Mailchimp FeatureBenefits for Shopify Users
Pre-designed templatesStreamlines email campaign creation
SegmentationEnables targeted messaging to specific customer groups
AutomationOptimizes email marketing processes & customer nurturing
ReportingProvides insights into campaign performance & areas for improvement
Integration with ShopifyRequires additional effort for seamless functionality

Ultimately, the efficacy of Mailchimp as an email marketing software for your Shopify store will greatly depend on your ability to adapt to and navigate its nuances. By leveraging its features wisely, you can effectively increase sales and elevate your email marketing strategy to new heights.

ConvertKit: The Content Creator’s Email Marketing Solution

As one of the best email marketing tools for Shopify focused on providing solutions for content creators, ConvertKit has carved a niche for itself amongst artistic entrepreneurs. This platform’s emphasis on simplicity and ease of use allows Shopify store owners to design and manage email marketing campaigns that resonate with their audiences.

With the continuous growth of content creator email marketing, ConvertKit has managed to deliver essential email marketing features to those who create substantial content for their audiences. Its unique offerings include:

  1. Visual automation builder to craft personalized customer journeys
  2. Customizable sign-up forms and landing pages
  3. Efficient list management and subscriber segmentation
  4. Detailed analytics to track engagement and campaign performance

“Simplicity is the ultimate sophistication.” – Leonardo da Vinci

Seamless integration with Shopify enables content creators to maximize the effectiveness of their email marketing campaigns. By leveraging ConvertKit’s user-friendly interface and suite of features, store owners can craft campaigns that emphasize their creative strengths while generating increased customer engagement.

Some noteworthy benefits of using ConvertKit as your marketing platform include:

  • Time-saving automation to focus more on content creation
  • Targeted email campaigns to reach the right audience with relevant content
  • Flexible email design tools that prioritize user experience
  • Constant updates and improvements to enhance the platform’s offerings

In conclusion, ConvertKit offers creative-centric solutions for Shopify store owners who prioritize content as a key marketing strategy. As a platform that understands the needs of modern content creators, ConvertKit provides a balanced approach to managing audience engagement, product promotion, and creative integrity.


Shopify store owners have numerous options when selecting an email marketing tool to propel their e-commerce success. The best email marketing tool for Shopify depends on individual business needs, marketing objectives, and customer engagement strategies. Each platform possesses a unique set of features, capabilities, and strengths, catering to varying requirements and goals.

Some of the top contenders include Shopify Email – a native solution, Klaviyo – an e-commerce email marketing powerhouse, and Omnisend – a tool with extensive multichannel marketing capabilities. These platforms, along with others such as ActiveCampaign, Privy, Drip, SmartrMail, Mailchimp, and ConvertKit, provide powerful email marketing solutions designed to enhance brand presence and drive sales.

To boost the efficacy of email marketing, businesses should examine different tools, taking into consideration integration capabilities, user experience, personalization, and segmentation options. By aligning the chosen platform with their marketing goals, Shopify store owners can fully harness the potential of their email automation efforts in driving substantial e-commerce success.

Do Industry Experts Recommend Using Free Email Marketing Tools for Shopify?

Yes, industry experts recommend using free email marketing tools for Shopify. These tools can help businesses save money while still reaching a wide audience. With features like email automation and customizable templates, free email marketing tools can make a big impact on a Shopify store’s success.


Which factors should I consider when choosing an email marketing tool for my Shopify store?

When selecting an email marketing tool for your Shopify store, consider factors such as key features, integration capabilities, user experience, template design, personalization, and segmentation potential. Your choice should align with your marketing objectives and customer engagement strategies for optimal results.

Are there email marketing tools specifically designed for e-commerce businesses?

Yes, some email marketing tools, such as Klaviyo and SmartrMail, are specifically designed to cater to the unique needs of e-commerce businesses. These tools provide advanced features and integrations that enable merchants to create targeted and personalized campaigns for their online stores.

What are the advantages of using a native Shopify email marketing tool like Shopify Email?

Shopify Email provides seamless integration with your Shopify store, allowing you to leverage built-in templates and features specifically designed for e-commerce. It also offers a free tier for the first 10,000 emails each month, making it a cost-effective solution as your brand grows.

How do email marketing tools help in increasing sales for my Shopify store?

Email marketing tools enable you to create targeted and personalized campaigns, automate workflows, and track customer behavior. These features help you engage with your audience effectively, nurture leads, and ultimately drive conversions, leading to increased sales for your store.

Can I use an email marketing tool like Mailchimp for my Shopify store?

Yes, you can use Mailchimp for your Shopify store, but you may need to explore its compatibility with Shopify and consider potential integration nuances. Some store owners may prefer alternative tools that offer more seamless functionality with the Shopify platform.