Email marketing has always been a cornerstone of online outreach, but adding video to your email campaigns can skyrocket results. Why? Because video content grabs attention faster and engages better than plain text or static images. For marketing agencies and SaaS startups, this can mean higher email open rates, better click-throughs, and ultimately more conversions.
Here’s the kicker: With the right video email marketing software, you don’t need to be a tech wizard. These tools let you create personalized video messages, embed video seamlessly, and even track video performance—all from one platform. Agencies can use these to impress clients with creative video campaigns, while SaaS startups can demo products or share updates in an engaging format.
In this guide, we’ll uncover 11 of the best video email marketing software solutions available today. From platforms like Hippo Video to tools offering advanced video personalization and video landing page creation, you’ll find options to fit any need. Along the way, we’ll also explore key features to look for and tips on choosing the right tool for your business.
Ready to harness the power of video In your emails, consider including a personal video for better engagement. Let’s dive in.
Key Features to Consider in Video Email Marketing Softwar
Choosing the right video email marketing software can feel overwhelming, but focusing on a few essential features will make the process easier. Whether you’re looking to embed video into your emails or create personalized video content, the following features should be on your checklist.
1. Seamless Video Embedding
The software should allow you to easily add video to your emails without complicating the sending process. Look for platforms that support embedding video directly into the body of the email or provide optimized video thumbnails. This ensures compatibility with email clients like Gmail and Outlook.
2. Using video email can streamline your outreach process. Video Personalization Capabilities
Agencies and SaaS startups can use personalized video emails to connect with audiences on a deeper level. Platforms like Hippo Video excel at generating personalized video content for every recipient, boosting engagement and making campaigns more effective.
3. Analytics and Tracking
Tracking software that measures key metrics like how often the email is opened, seconds of your video watched, and clicks on your video landing page is vital. These insights help improve your email marketing platform’s strategy over time.
4. Integration with Marketing Platforms
Choose a video email platform with software integrations that fit into your workflow. Compatibility with existing tools like CRMs or email marketing platforms makes it easier to create automated email campaigns and track video results seamlessly.
5. Customizable Email Templates
Pre-designed templates save time and help you showcase video email solutions professionally. Tools offering editable email templates can help marketing agencies and startups create branded emails in minutes.
6. Affordable Pricing and Scalability
Pricing is key, especially for startups or agencies managing budgets. Platforms with flexible pricing options or unlimited video capabilities offer better long-term value.
7. Automation Features
Automated email campaigns are essential for scaling efforts. Look for tools with features like auto-triggered personalized video messages or drip campaigns. Platforms like Dubb offer a video creation and automation combo perfect for sales or marketing.
8. Ease of Use
No one wants to spend hours learning how to use a tool. Software with video email features that are user-friendly ensures smoother adoption for teams, especially when using video. Intuitive platforms like Hippo Video make it easy to record, upload your video, and share without hassle.
11 Best Video Email Marketing Software for 2024
Here’s a curated list of the top video email software solutions for marketing agencies and SaaS startups. These tools offer unique features, making it easier to send video emails, track performance, and increase engagement.
1. Hippo Video
Why It’s Great: Sending a video can significantly improve communication. Using video can enhance engagement.
Hippo Video is a video communication platform perfect for creating personalized video emails. It offers advanced video personalization options, allowing users to include a recipient’s name or other details in the video itself. Its seamless integration with platforms like Gmail and Outlook makes it a favorite for agencies and startups.
Top Features: Use video to boost your marketing efforts.
- Record, edit, and share videos directly within the platform.
- Integration with popular CRMs and email platforms.
- Video analytics to track video performance and email open rates.
- Unlimited video storage on higher-tier plans.
Pricing: Get competitive pricing for our video sales tools. Starts at $15/month.
2. BombBomb
Why It’s Great:
BombBomb specializes in video outreach, helping users send personalized video messages that improve your email engagement. It’s known for ease of use and excellent customer support.
Top Features:
- Quickly record and send video messages via video email.
- Track video engagement, including email open rates and clicks.
- Automate video email campaigns.
Pricing: Starts at $29/month.
3. Sendspark
Why It’s Great:
Sendspark allows you to create personalized video content and embed video into your emails effortlessly. It’s especially useful for SaaS startups aiming to share quick product demos or personalized onboarding videos.
Top Features:
- Create a video using a webcam or screen recording tools.
- Video email platform for businesses with easy sharing options.
- Track video analytics to refine campaigns.
Pricing: Starts at $15/month.
4. Vidyard
Why It’s Great:
Vidyard is a powerhouse for video email marketing and video hosting. Its video creation and tracking tools make it ideal for sales and marketing teams.
Top Features:
- AI video personalization to create tailored experiences.
- Advanced video hosting capabilities.
- Integrates with CRM and email service tools like HubSpot and Salesforce.
Pricing: Free plan available; premium starts at $15/month.
5. Covideo
Why It’s Great:
Covideo is known for its video email solutions tailored to businesses looking to improve communication. Its ability to include email templates and video landing pages is a standout.
Top Features:
- Record and upload your video directly from the platform.
- Generate video landing pages for better click-throughs.
- Customizable branding for agency clients.
Pricing: Contact sales for pricing.
6. Dubb
Why It’s Great:
Dubb is a video communication platform designed for marketing and sales teams. It simplifies creating your video for emails, landing pages, and more.
Top Features:
- Automated email workflows with video integration.
- Allows you to send video emails and track video engagement.
- Features like customizable CTA buttons to improve conversion rates.
Pricing: Starts at $32/month.
7. ActiveCampaign
Why It’s Great:
ActiveCampaign combines email automation with video email capabilities, making it easier to send a video to your audience. It’s perfect for sending personalized video messages alongside other automated email options.
Top Features:
- Easy-to-use video email features.
- Video personalization and automated email workflows.
- Software integrations with marketing tools like Zapier.
Pricing: Starts at $49/month.
8. Loom
Why It’s Great:
Loom is a simple yet effective video communication tool. While not a dedicated video email platform, it allows users to send video emails through links or embeds.
Top Features:
- Record screen and webcam videos instantly.
- Share video via email and track video views.
- Affordable for startups and small teams.
Pricing: Free plan available; premium starts at $8/month.
9. Mailchimp
Why It’s Great:
As a versatile email marketing platform, Mailchimp supports adding video content to your campaigns. It’s a great option for startups already using it for email marketing.
Top Features:
- Video in an email via thumbnail linking.
- Drag-and-drop email templates.
- Detailed analytics and audience insights.
Pricing: Free plan available; premium starts at $13/month.
10. GetResponse
Why It’s Great:
GetResponse is an all-in-one email marketing platform that includes video communication tools. It’s especially good for creating video landing pages and tracking video performance.
Top Features:
- Embed video directly in email campaigns.
- Video landing page creation.
- Advanced automation for email marketing.
Pricing: Starts at $19/month.
11. EyeMail
Why It’s Great:
EyeMail specializes in delivering video directly into email inboxes without compromising email size. This ensures video content reaches recipients smoothly.
Top Features:
- Supports full video in your emails without requiring a link.
- Great for corporate video communication.
- Focused on improving email inbox compatibility.
Pricing: Contact sales for pricing.
Each of these tools offers unique benefits, making them ideal for different scenarios. Whether you’re looking to send video emails for sales, share video messages, or add video to your email campaigns, there’s a solution for every need.
How to Choose the Right Software for Your Business
Selecting the perfect video email marketing software can feel like a challenge, especially with so many options. To make the right choice, it’s essential to align the tool’s features with your specific needs. Here’s a step-by-step guide to help you decide.
1. Understand Your Business Goals
Start by defining what you aim to achieve with video email marketing. Marketing agencies may prioritize tools that offer video personalization and detailed analytics to track video success. SaaS startups might focus on software with video creation tools for product demos and onboarding.
Ask yourself:
- Are you creating personalized video emails for client campaigns or sales outreach?
- Do you need software that simplifies sending video emails at scale?
- How important are integrations with platforms like Gmail or CRMs?
2. Test User Experience
Ease of use matters. Platforms with intuitive interfaces save time and reduce the learning curve for your team. For example, tools like Hippo Video and Sendspark are designed for fast recording and embedding video directly into emails.
3. Compare Pricing and Scalability
Budget plays a crucial role in your decision. Look for tools that offer flexible pricing plans or free trials to test their features. Consider long-term scalability—some platforms provide unlimited video capabilities as your needs grow, allowing for video generation.
4. Evaluate Integrations and Compatibility
Ensure the software works seamlessly with your existing marketing tools. Video email software that integrates with CRMs, email service providers, or marketing platforms streamlines workflows. Platforms like ActiveCampaign and Vidyard excel in this area.
5. Check for Analytics and Tracking Feature
Understanding how recipients interact with your video content is critical. Look for tools that let you track video performance, email open rates, and seconds of your video watched. This data helps optimize campaigns for better results.
6. Consider Customization and Branding Options
Brand consistency is key when using video in your marketing materials. Choose tools that allow you to customize email templates, video landing pages, and call-to-action (CTA) buttons. Platforms like Dubb let you add branding to create a cohesive experience.
7. Look Into Automation Features
If you’re running complex email campaigns, automation features like drip campaigns or triggered video emails are essential. These tools help you scale personalized outreach effortlessly.
8. Assess Customer Support
Reliable customer support is invaluable, especially when using new software. Look for platforms offering extensive help resources, live chat, or training sessions to get your team up to speed quickly.
By evaluating these factors, you’ll be able to find the best video email software that aligns with your business needs. Once you’ve made your choice, follow best practices to get the most out of your investment.
FAQs
1. How does video email marketing improve engagement?
Adding video to your email campaigns makes your content more engaging and interactive. Videos grab attention quickly, explain concepts better than text, and can significantly increase click-through rates. Tools that let you personalize videos further enhance engagement by tailoring content to the recipient.
2. Can I embed video directly into an email?
Some video email software allows you to embed video directly into the body of the email. However, most email clients like Gmail and Outlook don’t fully support video playback within the email. Instead, tools create an engaging video thumbnail that links to a hosted video landing page.
3. What are the best practices for using video email marketing?
Keep videos short—preferably under 2 minutes.
Personalize the video to address the recipient’s name or specific needs.
Include a clear call-to-action (CTA) to guide viewers on the next steps.
Use tools that allow tracking video performance to optimize future campaigns.
4. Is video email marketing suitable for SaaS startups?
Yes! SaaS startups can use video email marketing to share product demos, onboard users, or highlight new features. Platforms like Hippo Video and Sendspark offer great tools for creating professional and personalized video content tailored to this audience.
5. How do I measure the success of my video email campaigns?
Use the analytics provided by your video email software to track key metrics, such as:
Email open rates.
Click-through rates on the video thumbnail.
Watch time or seconds of your video viewed.
Conversions triggered by the video.
6. What should I look for in video email marketing software?
Key features include:
Easy video creation and personalization tools.
Integration with your existing email service or CRM.
Analytics to track video performance.
Automation for scaling email campaigns.
7. Are there free video email tools available?
Some platforms, like Loom and Vidyard, offer free plans with basic features. While these can be great for startups or small teams, premium plans often provide advanced capabilities like video personalization, detailed analytics, and unlimited video hosting.
Conclusion
Video email marketing is no longer a luxury—it’s a necessity for businesses looking to stand out in crowded inboxes. Whether you’re a marketing agency crafting campaigns for clients or a SaaS startup showcasing your latest features, the right video email platform can transform your email strategy.
From tools like Hippo Video with its personalized video capabilities to platforms like BombBomb that simplify video outreach, there’s software tailored to meet every need. Adding video to your email campaigns doesn’t just boost engagement—it helps improve your email open rates, click-throughs, and overall ROI.
Remember to focus on features like video personalization, analytics, and ease of use when choosing your software. Test the platforms that align with your goals, and don’t hesitate to experiment with creative video messages to capture your audience’s attention.
The power of video is undeniable. Start incorporating video into your email marketing strategy today, and watch your campaigns drive better results than ever before.
